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Services represent the distinct offerings or activities that contribute to delivering value to a customer, stakeholder, or organizational outcome. They illustrate how value is generated and flows through an organization, connecting strategic objectives to tangible deliverables. By focusing on outcomes and stakeholder needs, services enable organizations to identify inefficiencies, optimise service delivery, and ensure alignment with strategic priorities. Keywords to look for include: Services, Offerings, Process, Flow, Customer Journey, and Outcome. To differentiate a service from a product: Service: Represents ongoing activities or processes performed to deliver value. Services are characterised by interaction and experiences, often requiring real-time execution and collaboration with customers or stakeholders. Examples include consulting, maintenance, or training. Product: Denotes distinct, tangible or intangible offerings designed as self-contained solutions. Products are characterised by defined features, lifecycle stages, and measurable performance. Examples include software, devices, or pre-packaged solutions. This distinction clarifies that while products are standalone deliverables, services focus on the processes and experiences leading to value generation.
See: https://orthogramic.atlassian.net/wiki/spaces/OUG/pages/184188933/Service Services
Information
Information represents the critical data and insights that enable and support the flow of value within a value stream. It encompasses the structures, relationships, and contexts that connect strategic objectives to actionable outcomes. By focusing on the management and utilisation of information aligned with stakeholder and organizational needs, organizations can identify gaps, enhance data quality, and ensure alignment with strategic priorities.
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