Organizations can use this domain to develop a more comprehensive understanding of their competitive landscape, identify emerging opportunities and threats, and ensure that internal capabilities and initiatives are aligned with external market realities.

Market/Competitive Domain Schema Properties

Market Domain Attributes

Property	Description	Example
`marketID`	Unique identifier for the market element	"MKT-ENTSW-001"
`title`	The name or title of the market or competitive landscape	"Enterprise Cloud Software Market"
`description`	A detailed explanation of the market environment	"The market for cloud-based enterprise software solutions, including SaaS, PaaS, and IaaS offerings targeting medium to large organizations."
`marketDefinition`	Definition of market boundaries and characteristics	"Cloud-based software solutions designed for organizations with 500+ employees, providing business functionality through subscription models."
`orgUnitTitle`	The organization unit(s) responsible for market intelligence	"Market Intelligence Division"
`orgUnitRoles`	Specific roles within the organization unit that manage market analysis	["Market Research Manager", "Competitive Analyst"]
`marketSize`	Current and projected market dimensions	{"currentSize": "$457 billion", "projectedSize": "$892 billion"}
`marketGrowthRate`	Rate of market expansion or contraction	{"currentRate": 18.2, "projectedRate": 16.7}
`marketSegmentation`	How the overall market is divided	[{"segmentName": "Enterprise Resource Planning", "segmentSize": "$125 billion"}]
`marketTrends`	Emerging patterns and directional shifts	["Rapid adoption of AI capabilities", "Shift toward composable applications"]
`marketBarriers`	Obstacles to market entry or expansion	["High switching costs", "Data security requirements"]
`competitiveIntensity`	Level of competition in the market	{"level": "high", "description": "Mature incumbents face pressure from nimble cloud-native providers"}
`regulatoryFactors`	Regulatory influences on the market	["Data privacy regulations", "Industry-specific compliance requirements"]
`technologicalFactors`	Technology impacts on the market	["AI/ML capabilities becoming table stakes", "Low-code capabilities expanding market"]
`economicFactors`	Economic influences on the market	["Subscription models creating predictable revenue", "Focus on provable ROI"]
`socialFactors`	Social trends affecting the market	["Remote work driving demand for collaboration", "Focus on employee experience"]
`environmentalFactors`	Environmental considerations	["Cloud migration reducing data center footprints", "Carbon footprint tracking"]
`strategicOpportunities`	Market-based opportunities identified	["Industry-specific AI capabilities", "Mid-market expansion"]
`strategicThreats`	Market-based threats identified	["Platform consolidation", "Pricing pressure from open-source alternatives"]
`strategicAlignment`	How market understanding supports strategy	"Supports our strategic pivot to industry-focused cloud solutions"
`performanceIndicators`	Metrics used to measure market performance	[{"metricName": "Market Share", "currentValue": "3.8%", "targetValue": "5.2%"}]
`dependencies`	Other domains, processes, or systems supporting market analysis	[{"dependencyType": "Critical", "domainType": "Capability", "entityID": "CAP-AI-001"}]
`relatedMarkets`	Other markets with relationships to this one	[{"marketID": "MKT-CLOUD-002", "relationshipType": "overlapping"}]
`improvementOpportunities`	Areas where market intelligence can be enhanced	["Enhanced tracking of emerging competitors", "Better integration of customer feedback"]

Competitive Position Element Schema

Property	Description	Example
`positionID`	Unique identifier for the competitive position	"CP-SFCRM-001"
`competitorName`	Name of the specific competitor	"Salesforce"
`description`	Detailed description of the competitive position	"Market leader in cloud CRM with expanding platform capabilities"
`orgUnitTitle`	The organization unit responsible for monitoring this competitor	"Competitive Intelligence Team"
`marketID`	ID of the market this competitor operates in	"MKT-ENTSW-001"
`competitorType`	Classification of competitor	"direct"
`competitorStrength`	Overall competitive strength (1-5)	5
`marketShare`	Estimated share of relevant market	{"value": 19.5, "year": "2024", "trend": "increasing"}
`valueProposition`	Competitor's core value proposition	"Integrated customer 360 platform with industry-specific solutions"
`targetCustomers`	Competitor's primary customer segments	["Enterprise companies", "Mid-market organizations"]
`competitiveAdvantages`	Areas of competitor strength	[{"advantage": "Platform ecosystem", "impactLevel": 5, "domain": "Technology"}]
`competitiveDisadvantages`	Areas of competitor weakness	[{"disadvantage": "Pricing complexity", "exploitability": 3, "domain": "Price"}]
`strategicDirection`	Observed strategic direction of competitor	"Expanding into adjacent markets through acquisitions and platform extensions"
`recentActions`	Notable competitor movements	[{"date": "2024-02-15", "description": "Acquired AI analytics startup", "significance": 4}]
`responseStrategies`	Organizational responses to this competitor	["Simplified pricing structure", "Enhanced integration capabilities"]
`benchmarkMetrics`	Key metrics for competitive comparison	[{"metricName": "Customer retention", "competitorValue": "94%", "organizationValue": "91%"}]
`monitoringFrequency`	How often this competitor is formally assessed	"monthly"
`informationSources`	Sources of competitive intelligence	["Analyst reports", "Customer feedback", "Win/loss analysis"]
`lastUpdated`	Date of last competitive assessment	"2024-03-10"

Market Trend Element Schema

Property	Description	Example
`trendID`	Unique identifier for the market trend	"TREND-AI-001"
`trendTitle`	Name of the specific trend	"Generative AI in Enterprise Applications"
`description`	Detailed explanation of the trend	"Integration of generative AI capabilities into core enterprise software functions"
`orgUnitTitle`	The organization unit responsible for monitoring this trend	"Market Analysis Department"
`marketID`	ID of the market this trend affects	"MKT-ENTSW-001"
`trendTimeframe`	Expected duration and development timeline	{"emergenceDate": "2022-11-30", "maturityEstimate": "2026", "duration": "long-term"}
`trendImpact`	Potential impact on the organization	{"impactLevel": "disruptive", "opportunityScore": 4, "threatScore": 3}
`trendEvidence`	Supporting data and observations	[{"evidenceType": "market data", "source": "Gartner Research", "date": "2024-01-15"}]
`trendUncertainty`	Level of certainty about the trend	{"uncertaintyLevel": "moderate", "uncertaintyFactors": ["Regulatory constraints", "Technical limitations"]}
`affectedDomains`	Business domains impacted by this trend	[{"domainType": "Product", "impactDescription": "Requires AI capabilities in all products", "impactSeverity": 5}]
`responseStrategies`	Approaches to addressing the trend	[{"strategyName": "AI Integration Initiative", "implementationStatus": "implementing"}]
`trendMonitoring`	How the trend is being tracked	{"monitoringMethod": "Quarterly assessment", "frequency": "quarterly"}
`triggerPoints`	Events that would accelerate response	[{"triggerDescription": "Competitor launches comprehensive AI suite", "likelihood": "high"}]
`relatedTrends`	Other trends connected to this one	[{"trendID": "TREND-COMP-002", "relationshipType": "reinforcing", "relationshipStrength": 4}]
`lastUpdated`	Date of last trend assessment	"2024-03-15"

Industry Analysis Element Schema

Property	Description	Example
`industryID`	Unique identifier for the industry analysis	"IND-CLOUD-001"
`industryName`	Name of the specific industry	"Cloud Computing Industry"
`description`	Detailed description of the industry	"Providers of cloud-based infrastructure, platforms, and software services"
`orgUnitTitle`	The organization unit responsible for industry analysis	"Strategy and Market Intelligence"
`marketID`	ID of the related market	"MKT-ENTSW-001"
`industryMaturity`	Current lifecycle stage	"growth"
`industryStructure`	Key structural characteristics	{"concentration": "moderately concentrated", "majorPlayers": ["AWS", "Microsoft", "Google"]}
`powerBalance`	Balance of power in the value chain	{"dominantParty": "producers", "powerDynamics": "Large cloud providers have significant leverage"}
`profitabilityDrivers`	Factors driving industry profitability	[{"driver": "Economies of scale", "impact": "very positive", "trend": "stable"}]
`disruptionPotential`	Likelihood of industry disruption	{"disruptionLevel": "moderate", "disruptionSources": [{"source": "Edge computing", "likelihood": "high"}]}
`entryBarriers`	Obstacles to new market entrants	[{"barrier": "Capital requirements", "strength": "high", "trend": "stable"}]
`substitutionThreats`	Threat of substitute products/services	[{"substitute": "On-premises solutions", "threatLevel": "low", "switchingCosts": "high"}]
`supplierLeverage`	Power of suppliers in the industry	{"overallLeverage": "low", "concentration": "fragmented"}
`customerLeverage`	Power of customers in the industry	{"overallLeverage": "moderate", "switchingCosts": "high"}
`regulatoryLandscape`	Regulatory factors affecting industry	{"regulatoryBurden": "increasing", "keyRegulations": [{"regulation": "Data sovereignty laws"}]}
`innovationDynamics`	Innovation patterns in the industry	{"innovationRate": "rapid", "innovationFocus": ["AI integration", "Security"]}
`industryOutlook`	Future outlook for the industry	{"shortTermOutlook": "Strong growth", "mediumTermOutlook": "Continued expansion"}
`opportunitiesAndThreats`	Industry-specific opportunities and threats	{"opportunities": ["Hybrid cloud integration"], "threats": ["Commodity pricing"]}
`strategicImplications`	Strategic implications of this industry analysis	"Focus on differentiated services and industry-specific solutions"
`lastUpdated`	Date of last industry analysis update	"2024-02-28"

Market-Strategy Relationship Schema

Property	Description	Example
`relationshipID`	Unique identifier for this relationship	"REL-MKTSTR-001"
`marketID`	ID of the market element	"MKT-ENTSW-001"
`title`	Name of the strategy	"Cloud Platform Expansion Strategy"
`influenceType`	Nature of the market influence on strategy	"market-opportunity"
`influenceStrength`	Strength of influence (1-5)	4
`marketFactors`	Market factors influencing this strategy	["Growing demand for integrated solutions", "AI capability requirements"]
`strategicResponses`	How the strategy responds to market factors	["Platform expansion", "Strategic acquisitions in AI space"]
`strategicObjectives`	Strategic objectives addressing market factors	["Achieve 25% market share in target segments", "Establish leadership in AI capabilities"]
`marketAssumptions`	Market assumptions underlying this strategy	[{"assumption": "AI adoption will accelerate", "confidenceLevel": "high"}]
`strategicRisks`	Risks related to market factors	[{"riskDescription": "Competitive response from incumbent", "likelihood": "high"}]
`implementationConsiderations`	Market-related considerations for implementation	"Prioritize industries with highest AI adoption rates"
`successMetrics`	Metrics for measuring strategic success in this market	[{"metricName": "Market share growth", "targetValue": "3% annually"}]

Market-Capability Relationship Schema

Property	Description	Example
`relationshipID`	Unique identifier for this relationship	"REL-MKTCAP-001"
`marketID`	ID of the market element	"MKT-ENTSW-001"
`title`	Name of the capability	"AI Model Development"
`relationshipType`	Nature of the relationship	"competitive-advantage"
`relationshipStrength`	Importance of this capability to market success (1-5)	5
`marketValue`	How this capability creates market value	"Enables differentiation through superior predictive analytics and automation"
`competitivePosition`	Position relative to competitors	{"positionDescription": "Leading in specific industry algorithms", "relativeMeasure": "above average"}
`marketTrendAlignment`	Alignment with market trends	{"trendID": "TREND-AI-001", "alignmentLevel": "highly aligned"}
`developmentPriority`	Market-based priority for capability development	{"priorityLevel": "critical", "rationale": "Fundamental to product differentiation"}
`performanceMetrics`	Market-based metrics for this capability	[{"metricName": "Model accuracy", "currentValue": "87%", "targetValue": "94%"}]

Market-Product/Service Relationship Schema

Property	Description	Example
`relationshipID`	Unique identifier for this relationship	"REL-MKTPROD-001"
`marketID`	ID of the market element	"MKT-ENTSW-001"
`offeringType`	Whether this is a product or service	"product"
`title`	Name of the product or service	"IntelliSuite Analytics Platform"
`positioningType`	Market positioning of offering	"premium"
`marketFit`	How well the offering fits market needs	{"fitLevel": "good", "gaps": ["Limited industry-specific templates"]}
`competitiveComparison`	Comparison with competitive offerings	[{"competitorID": "CP-SFCRM-001", "strengthsAgainst": ["Better data integration"]}]
`marketShare`	Share of this market	{"currentShare": 5.2, "targetShare": 8.0, "growthRate": 1.8}
`differentiationFactors`	Factors that differentiate this offering	[{"factor": "Real-time processing", "importance": "critical", "uniqueness": "highly unique"}]
`marketTrends`	Market trends affecting this offering	[{"trendID": "TREND-AI-001", "impact": "positive"}]
`roadmapAlignment`	How product/service roadmap aligns with market evolution	"Roadmap emphasizes AI integration and industry specialization"
`performanceMetrics`	Market performance metrics for this offering	[{"metricName": "Competitive win rate", "currentValue": "48%", "targetValue": "60%"}]

Market-Related Triggers Schema

Property	Description	Example
`triggerID`	Unique identifier for the trigger	"TRIG-COMP-001"
`label`	Short, human-readable name of the trigger	"Competitor Platform Expansion"
`description`	Expanded explanation of the trigger's relevance	"Major competitor expanding platform capabilities into adjacent markets"
`primaryCategory`	Primary classification of trigger context	"Competitor_Action"
`subCategory`	More specific classification within the primary category	"Platform_Expansion"
`marketID`	ID of the affected market	"MKT-ENTSW-001"
`competitorID`	ID of the related competitor	"CP-SFCRM-001"
`origin`	Whether the trigger originates from inside or outside the organisation	"External"
`timeHorizon`	The temporal nature of the trigger	"Medium_Term"
`impactLevel`	The potential significance of the trigger	"High"
`detectionMethod`	How this trigger was detected	"Competitive_Intelligence"
`evidenceStrength`	Strength of evidence for this trigger (1-5)	4
`detectionDate`	Date when the trigger was identified	"2024-01-15"
`sourceReference`	Reference to source document or authority identifying the trigger	"Competitor annual investor briefing"
`relatedTriggers`	References to other related triggers	["TRIG-TECH-003"]
`strategicResponseReferences`	References to related Strategic Response artefacts	["RESP-PLAT-002"]

Market-Related Rationales Schema

Property	Description	Example
`rationaleID`	Unique identifier for the rationale	"RAT-COMP-001"
`rationaleTitle`	Title or summary of the rationale	"Platform Expansion Response"
`description`	Detailed explanation supporting a strategic response	"Expanding our platform capabilities to counter competitive threat"
`triggerReference`	Primary trigger this rationale responds to	"TRIG-COMP-001"
`triggerReferences`	Optional multiple triggers this rationale addresses	["TRIG-COMP-001", "TRIG-TECH-003"]
`marketIDs`	Markets this rationale relates to	["MKT-ENTSW-001"]
`linkedDomains`	Business architecture domains influenced or justified by this rationale	["Market", "Product", "Capability"]
`rationaleType`	The justification type for this rationale	"Competitive_Response"
`rationaleOrientation`	Whether the rationale is responding to existing conditions or anticipating future conditions	"Proactive"
`marketInsightSource`	Source of market insights supporting this rationale	"Competitive_Intelligence"
`anticipatedOutcomes`	For proactive rationales, the expected benefits or outcomes	["Improved customer retention", "Increased market share"]
`alternativesConsidered`	Other strategic options that were evaluated but not selected	[{"alternativeDescription": "Maintain current focus", "reasonForRejection": "Increasing market risk"}]
`reasoningPattern`	The logical structure of the rationale	"Competitive_Analysis_Based"
`evidenceBase`	The foundation for the rationale	"Market_Data"
`businessValueType`	The nature of value creation or preservation	"Competitive_Position"
`competitiveImplications`	How this rationale affects competitive position	{"implicationType": "defensive", "targetCompetitors": ["Salesforce"]}
`marketRisks`	Market risks associated with this rationale	[{"riskDescription": "Resource dilution", "likelihood": 3, "impact": 4}]
`dateCreated`	The date the rationale was first recorded	"2024-01-20"
`effectivenessRating`	Optional evaluation of rationale effectiveness (1-5)	4
`author`	The person or team who documented the rationale	"Strategic Planning Team"
`orgUnitTitle`	The organisational unit that owns or authored the rationale	"Strategy Department"
`relatedRationales`	References to other related rationales	["RAT-TECH-004"]

Market-Related Strategic Responses Schema

Property	Description	Example
`responseID`	A unique identifier for the strategic response	"RESP-PLAT-002"
`responseTitle`	A concise title summarizing the strategic response	"Platform Capability Expansion"
`responseType`	The classification of the response	"Competitive_Response"
`responseDescription`	A detailed explanation of the strategic response, its objectives, and scope	"Expanding our platform capabilities through both development and acquisition"
`marketIDs`	Markets this response targets	["MKT-ENTSW-001"]
`competitorIDs`	Competitors this response addresses	["CP-SFCRM-001"]
`triggerReferences`	An array of triggerIDs that initiated this strategic response	["TRIG-COMP-001"]
`rationaleReferences`	An array of rationaleIDs providing justification for this response	["RAT-COMP-001"]
`performanceIndicatorReferences`	Metrics or KPIs that will be used to measure the success of the strategic response	["KPI-PLATFORM-001", "KPI-MARKET-003"]
`marketOutcomes`	Specific market outcomes resulting from this response	["Increased market share", "Improved competitive positioning"]
`competitiveAdvantage`	Competitive advantage created or enhanced by this response	{"advantageType": "differentiation", "sustainability": "medium-term"}
`affectedDomains`	A list of business architecture domains impacted by this response	["Market", "Product", "Capability"]
`implementationPlan`	A reference or description of the plan outlining how the response will be executed	"Two-phase approach with initial integration followed by market expansion"
`marketPositionChanges`	Specific changes to market position resulting from this response	[{"marketID": "MKT-ENTSW-001", "changeDescription": "Expanded solution footprint"}]
`expectedOutcomes`	A description of the anticipated results or benefits from implementing the response	"Strengthened competitive position and reduced customer churn"
`responsibleOrgUnits`	Organisation units accountable for executing the strategic response	["Product Strategy", "Technology Development"]
`startDate`	The planned start date for implementing the strategic response	"2024-02-01"
`endDate`	The planned completion date for the strategic response	"2025-06-30"
`status`	The current status of the strategic response	"In_Progress"
`lastUpdated`	The date when the strategic response record was last updated	"2024-03-15"
`marketFeedbackMechanism`	How market feedback will be collected on this response	"Quarterly customer advisory board and competitive win/loss analysis"
`competitiveMonitoring`	How competitive reactions will be monitored	{"monitoringApproach": "Dedicated competitive tracking team"}
`strategicThemes`	An array of strategic priorities that this initiative supports	["Platform Leadership", "Solution Integration"]

Version	Old Version 2	New Version 3
Changes made by	damian.hickey	damian.hickey
Saved on	Apr 22, 2025	Apr 22, 2025

Content Comparison

Versions Compared

Key