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{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "title": "Customer-Related Strategic Responses Schema",
  "description": "Schema for customer-related strategic responses in the Strategic Response Model",
  "type": "object",
  "required": ["responseID", "responseTitle", "responseDescription", "triggerReferences", "rationaleReferences"],
  "properties": {
    "responseID": {
      "type": "string",
      "description": "A unique identifier for the strategic response"
    },
    "responseTitle": {
      "type": "string",
      "description": "A concise title summarizing the strategic response"
    },
    "responseType": {
      "type": "string",
      "description": "The classification of the response",
      "enum": ["Customer_Experience_Initiative", "Customer_Retention_Program", "Customer_Acquisition_Campaign", "Customer_Journey_Redesign", "Customer_Segment_Strategy", "Customer_Insight_Application", "Customer_Technology_Implementation"]
    },
    "responseDescription": {
      "type": "string",
      "description": "A detailed explanation of the strategic response, its objectives, and scope"
    },
    "customerSegmentIDs": {
      "type": "array",
      "description": "Customer segments this response targets",
      "items": {
        "type": "string"
      }
    },
    "triggerReferences": {
      "type": "array",
      "description": "An array of triggerIDs that initiated this strategic response",
      "items": {
        "type": "string"
      }
    },
    "rationaleReferences": {
      "type": "array",
      "description": "An array of rationaleIDs providing justification for this response",
      "items": {
        "type": "string"
      }
    },
    "performanceIndicatorReferences": {
      "type": "array",
      "description": "Metrics or KPIs that will be used to measure the success of the strategic response",
      "items": {
        "type": "string"
      }
    },
    "customerOutcomes": {
      "type": "array",
      "description": "Specific outcomes for customers resulting from this response",
      "items": {
        "type": "string"
      }
    },
    "affectedDomains": {
      "type": "array",
      "description": "A list of business architecture domains impacted by this response",
      "items": {
        "type": "string",
        "enum": ["Customer", "Capability", "Product", "Service", "Value_Stream", "Strategy", "Performance", "Information", "Organization", "Initiative"]
      }
    },
    "implementationPlan": {
      "type": "string",
      "description": "A reference or description of the plan outlining how the response will be executed"
    },
    "customerExperienceChanges": {
      "type": "array",
      "description": "Specific changes to customer experience resulting from this response",
      "items": {
        "type": "object",
        "properties": {
          "journeyStageID": {
            "type": "string",
            "description": "ID of the affected journey stage"
          },
          "changeDescription": {
            "type": "string",
            "description": "Description of the change"
          },
          "expectedImpact": {
            "type": "string",
            "description": "Expected impact on customer experience"
          }
        }
      }
    },
    "expectedOutcomes": {
      "type": "string",
      "description": "A description of the anticipated results or benefits from implementing the response"
    },
    "responsibleOrgUnits": {
      "type": "array",
      "description": "Organisation units accountable for executing the strategic response",
      "items": {
        "type": "string"
      }
    },
    "startDate": {
      "type": "string",
      "format": "date",
      "description": "The planned start date for implementing the strategic response"
    },
    "endDate": {
      "type": "string",
      "format": "date",
      "description": "The planned completion date for the strategic response"
    },
    "status": {
      "type": "string",
      "description": "The current status of the strategic response",
      "enum": ["Planned", "In_Progress", "Completed", "Deferred", "Cancelled"]
    },
    "lastUpdated": {
      "type": "string",
      "format": "date",
      "description": "The date when the strategic response record was last updated"
    },
    "customerFeedbackMechanism": {
      "type": "string",
      "description": "How customer feedback will be collected on this response"
    },
    "strategicThemes": {
      "type": "array",
      "description": "An array of strategic priorities that this initiative supports",
      "items": {
        "type": "string"
      }
    }
  }
}

Documentation

Documentation

Overview

The Customer Domain in the Orthogramic Metamodel focuses on the people and organizations that consume an organization's products and services. It provides a structured approach for modeling customer segments, personas, journeys, and relationships, enabling a customer-centric view that drives strategic decisions and operational excellence.

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