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Industry maturity and structural characteristics
Power dynamics and profitability drivers
Disruption potential and entry barriers
Supplier and customer leverage
Regulatory landscape and impact
Integration with Other Domains
The Market Domain connects with several existing domains in the Orthogramic Metamodel:
Market-Strategy Integration
Defines how market factors influence strategic decisions:
Which market forces are driving strategic priorities
How competitive positions shape strategic objectives
How market trends inform strategic planning
Which industry factors require strategic responses
Market-Capability Integration
Shows how market realities shape capability requirements:
Which capabilities provide competitive differentiation
How capability gaps create competitive vulnerability
Which capabilities need enhancement based on market trends
How industry evolution affects capability priorities
Market-Product/Service Integration
Defines how market needs shape product development:
How products address competitive gaps
Which market trends drive product innovation
How competitive offerings influence product roadmaps
Which product features create competitive advantage
Market-Customer Integration
Ensures alignment between market analysis and customer focus:
How market segments align with customer segments
Which competitive positions appeal to specific customers
How customer needs drive market evolution
Which market trends affect customer expectations
Market-Performance Integration
Connects market position to performance metrics:
How market share influences performance indicators
Which competitive benchmarks measure success
How market trends affect performance expectations
Which industry metrics provide performance context
Strategic Response Model Integration
The Market Domain integrates with the Strategic Response Model through:
Market-Related Triggers
Events or changes in market conditions that prompt strategic responses:
Competitive moves or new entrants
Industry consolidation or fragmentation
Disruptive innovations or technologies
Regulatory changes affecting market structure
Economic shifts impacting market dynamics
Market-Related Rationales
Reasoning that connects market-related triggers to organizational responses:
Competitive positioning rationales
Market opportunity rationales
Industry evolution rationales
Market threat response rationales
Market-Related Strategic Responses
Coordinated responses to market-related triggers:
Competitive repositioning initiatives
Market expansion strategies
Industry disruption responses
Innovation programs based on market gaps
Defensive strategies against competitive threats
Implementation Guidelines
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{
"$schema": "http://json-schema.org/draft-07/schema#",
"title": "Market-Product/Service Relationship Schema",
"description": "Schema for relationships between Market domain and Product/Service domains",
"type": "object",
"required": ["relationshipID", "marketID", "offeringType", "title", "positioningType"],
"properties": {
"relationshipID": {
"type": "string",
"description": "Unique identifier for this relationship"
},
"marketID": {
"type": "string",
"description": "ID of the market element"
},
"offeringType": {
"type": "string",
"description": "Whether this is a product or service",
"enum": ["product", "service"]
},
"title": {
"type": "string",
"description": "Name of the product or service"
},
"positioningType": {
"type": "string",
"description": "Market positioning of offering",
"enum": ["premium", "value", "low-cost", "niche", "innovative", "other"]
},
"marketFit": {
"type": "object",
"description": "How well the offering fits market needs",
"properties": {
"fitLevel": {
"type": "string",
"description": "Degree of market fit",
"enum": ["poor", "fair", "good", "excellent", "perfect"]
},
"fitDescription": {
"type": "string",
"description": "Description of market fit"
},
"gaps": {
"type": "array",
"description": "Gaps between offering and market needs",
"items": {
"type": "string"
}
}
}
},
"competitiveComparison": {
"type": "array",
"description": "Comparison with competitive offerings",
"items": {
"type": "object",
"properties": {
"competitorID": {
"type": "string",
"description": "ID of competitor position"
},
"competitorOffering": {
"type": "string",
"description": "Name of competitive offering"
},
"strengthsAgainst": {
"type": "array",
"description": "Advantages over competitor",
"items": {
"type": "string"
}
},
"weaknessesAgainst": {
"type": "array",
"description": "Disadvantages against competitor",
"items": {
"type": "string"
}
},
"overallPosition": {
"type": "string",
"description": "Overall position compared to this competitor",
"enum": ["significantly weaker", "somewhat weaker", "comparable", "somewhat stronger", "significantly stronger"]
}
}
}
},
"marketShare": {
"type": "object",
"description": "Share of this market",
"properties": {
"currentShare": {
"type": "number",
"description": "Current market share percentage"
},
"targetShare": {
"type": "number",
"description": "Target market share percentage"
},
"growthRate": {
"type": "number",
"description": "Market share growth rate"
},
"shareBySegment": {
"type": "array",
"description": "Share breakdown by market segment",
"items": {
"type": "object",
"properties": {
"segmentName": {
"type": "string",
"description": "Name of market segment"
},
"segmentShare": {
"type": "number",
"description": "Share within this segment"
}
}
}
}
}
},
"differentiationFactors": {
"type": "array",
"description": "Factors that differentiate this offering",
"items": {
"type": "object",
"properties": {
"factor": {
"type": "string",
"description": "Differentiating factor"
},
"importance": {
"type": "string",
"description": "Importance to customers",
"enum": ["minimal", "moderate", "important", "critical"]
},
"uniqueness": {
"type": "string",
"description": "How unique this factor is",
"enum": ["common", "somewhat unique", "highly unique", "exclusive"]
}
}
}
},
"marketTrends": {
"type": "array",
"description": "Market trends affecting this offering",
"items": {
"type": "object",
"properties": {
"trendID": {
"type": "string",
"description": "ID of market trend"
},
"impact": {
"type": "string",
"description": "Impact of trend on this offering",
"enum": ["very negative", "negative", "neutral", "positive", "very positive"]
},
"responseStrategy": {
"type": "string",
"description": "How the offering is responding to this trend"
}
}
}
},
"roadmapAlignment": {
"type": "string",
"description": "How product/service roadmap aligns with market evolution"
},
"performanceMetrics": {
"type": "array",
"description": "Market performance metrics for this offering",
"items": {
"type": "object",
"properties": {
"metricName": {
"type": "string",
"description": "Name of the metric"
},
"currentValue": {
"type": "string",
"description": "Current value"
},
"targetValue": {
"type": "string",
"description": "Target value"
},
"industryBenchmark": {
"type": "string",
"description": "Industry benchmark for comparison"
}
}
}
}
}
}
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Strategic Response Model Integration
Market-Related Triggers Schema
...