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Organizations can use this domain to develop a more comprehensive understanding of their competitive landscape, identify emerging opportunities and threats, and ensure that internal capabilities and initiatives are aligned with external market realities.
Market Domain Schema
Cross-Domain Relationship Mappings
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Example Implementation
Example: Enterprise Software Market Analysis
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{
"$schemamarketID": "http://json-schema.org/draft-07/schema#MKT-ENTSW-001",
"title": "Market-Strategy Relationship SchemaEnterprise Cloud Software Market",
"description": "SchemaThe market for relationshipscloud-based betweenenterprise Marketsoftware domainsolutions, andincluding StrategySaaS, domain"PaaS, and IaaS "type": "object",
"required": ["relationshipID", "marketID", "title", "influenceType"],
"properties": {
"relationshipID": {
"type": "string",
"description": "Unique identifier for this relationship"
},
"marketID": {
"type": "string",
"description": "ID of the market element"
},
"titleofferings targeting medium to large organizations.",
"marketDefinition": "Cloud-based software solutions designed for organizations with 500+ employees, providing business functionality through subscription models with minimal on-premises infrastructure.",
"orgUnitTitle": "Market Intelligence Division",
"orgUnitRoles": ["Market Research Manager", "Competitive Analyst", "Industry Specialist"],
"marketSize": {
"typecurrentSize": "string$457 billion",
"descriptioncurrency": "NameUSD",
of the strategy" }"year": "2024",
"influenceTypeprojectedSize": {"$892 billion",
"typeprojectionYear": "string2028",
"descriptioncalculationMethod": "NatureRevenue-based analysis of thepublic and marketprivate influencecloud onsoftware strategyproviders"
},
"marketGrowthRate": {
"enumcurrentRate": ["market-opportunity", "competitive-response", "industry-adaptation", "technology-response", "market-entry", "market-exit", "other"]
18.2,
"projectedRate": 16.7,
"timespan": "Annual"
},
"influenceStrengthmarketSegmentation": [
{
"typesegmentName": "integerEnterprise Resource Planning",
"descriptionsegmentDescription": "Strength of influence (1-5)Finance, HR, and operational management solutions",
"minimumsegmentSize": "$125 1billion",
"maximumsegmentGrowth": 5"12.5%"
},
"marketFactors": {
"typesegmentName": "arrayCustomer Relationship Management",
"descriptionsegmentDescription": "Market factors influencing this strategySales, marketing, and service management solutions",
"itemssegmentSize": {"$96 billion",
"typesegmentGrowth": "string15.8%"
},
} {
}, "strategicResponsessegmentName": {"Business Intelligence & Analytics",
"typesegmentDescription": "arrayData analysis and visualization tools",
"description": "How the strategy responds to market factorssegmentSize": "$84 billion",
"itemssegmentGrowth": {"22.3%"
}
],
"typemarketTrends": "string"[
"Rapid adoption }of AI capabilities across }all enterprise software categories",
"strategicObjectives":Increased {focus on vertical-specific solutions and "type": "arrayindustry clouds",
"Growing importance "description": "Strategic objectives addressing market factorsof API-first architecture and integration capabilities",
"Shift toward "items": {
composable business applications and microservices"
],
"typemarketBarriers": "string"[
"High switching }costs for core enterprise }systems",
"marketAssumptions": {
Data security and sovereignty requirements",
"type": "array",
Integration complexity with legacy systems",
"description": "Market assumptions underlying this strategy",Procurement processes favoring incumbent providers"
],
"itemscompetitiveIntensity": {
"typelevel": "objecthigh",
"propertiesdescription": {"Mature incumbents face pressure from nimble cloud-native providers and platform expansion "assumption": {
from tech giants"
},
"typeregulatoryFactors": "string",[
"Data privacy regulations (GDPR, CCPA, etc.) influencing architectural decisions"description": "Description of the assumption"
,
"Industry-specific compliance requirements creating market niches",
},
"Antitrust scrutiny of platform providers affecting integration strategies"
],
"confidenceLeveltechnologicalFactors": {[
"AI/ML capabilities becoming table stakes across "type": "stringall categories",
"Container-based architectures enabling multi-cloud deployments",
"description": "Confidence in this assumption "Low-code/no-code capabilities expanding addressable market",
"Edge computing changing deployment models for certain use "enumcases":
["very low", "low" ],
"moderate", "high", "very higheconomicFactors"]: [
"Subscription models creating predictable revenue }streams",
"Economic uncertainty driving focus on provable "validationMethod": {ROI",
"Digital transformation investments remaining priority despite budget constraints",
"type": "string",Consolidation of vendors through mergers and acquisitions"
],
"descriptionsocialFactors": [
"How this assumption is validated"Remote and hybrid work driving demand for }collaborative capabilities",
"Employee experience becoming key }purchase criterion",
"Growing }emphasis on sustainability tracking and }reporting",
"strategicRisks":Changing {demographics of decision-makers favoring digital-native solutions"
"type": "array" ],
"descriptionenvironmentalFactors": [
"Risks related to market factors",Cloud migration reducing on-premises data center footprints"items":,
{ "Growing demand for carbon footprint "type":tracking capabilities"object",
"Supplier sustainability becoming procurement "propertiescriterion":
{ ],
"riskDescription"strategicOpportunities": {[
"Industry-specific AI capabilities to drive "type": "string"differentiation",
"Composable enterprise "description": "Description of the risk"
applications addressing flexibility requirements",
"Mid-market expansion with simplified implementation approaches",
}, "Integration platforms connecting best-of-breed solutions"
],
"likelihoodstrategicThreats": {[
"Platform consolidation reducing independent software "type": "string"vendor opportunities",
"Commoditization of core functionality through standard APIs",
"description": "Probability of occurrence",Pricing pressure from open-source alternatives",
"Talent shortages limiting implementation capacity"enum": ["very low", "low", "moderate", "high", "very high"]
},
"impact": {
],
"strategicAlignment": "This market analysis supports our strategic pivot to industry-focused cloud solutions and expansion of our AI capabilities across the product portfolio.",
"performanceIndicators": [
{
"typemetricName": "stringMarket Share",
"description"metricDescription": "PotentialPercentage of impacttotal ifmarket realizedrevenue",
"currentValue": "3.8%",
"enum": ["minimal", "moderatetargetValue",: "significant5.2%",
"severe", "critical"] "unit": "Percentage"
},
{
"mitigationApproachmetricName": {"Competitive Win Rate",
"metricDescription": "Percentage of competitive "type":deals won"string",
"currentValue": "42%",
"descriptiontargetValue": "Approach55%",
to mitigating this risk" "unit": "Percentage"
}
} ],
"dependencies": [
} {
} "dependencyType": "Critical",
}, "implementationConsiderationsdomainType": {"Capability",
"typeentityID": "stringCAP-AI-001",
"description": "Market-related considerations for implementationAI/ML Development and Implementation capability"
},
"successMetrics": {
"typedependencyType": "arrayImportant",
"descriptiondomainType": "Metrics for measuring strategic success in this marketInformation",
"itemsentityID": {
"INFO-MARKET-003",
"typedescription": "object",Competitive Intelligence Database"
}
],
"propertiesrelatedMarkets": {[
{
"metricNamemarketID": {"MKT-CLOUD-002",
"relationshipType": "overlapping",
"typerelationshipStrength": "string",4
}
],
"descriptionimprovementOpportunities": "Name[
of the metric" "Enhanced tracking of emerging competitors",
}, "More granular segment-specific growth analysis",
"currentValue":Better {integration of customer feedback into market intelligence"
]
}
|
Market Domain Schema
Cross-Domain Relationship Mappings
Market-Strategy Relationship Schema
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{ "type$schema": "stringhttp://json-schema.org/draft-07/schema#", "title": "Market-Strategy Relationship Schema", "description": "CurrentSchema value"for relationships between Market domain and Strategy domain", }"type": "object", "required": ["relationshipID", "marketID", "title", "influenceType"], "targetValueproperties": { "relationshipID": { "type": "string", "description": "Target value" Unique identifier for this relationship" }, "timeframemarketID": { "type": "string", "description": "Timeframe for achievementID of the market element" }, "title": }{ "type": "string", } } }"description": "Name of the strategy" }, } |
Market-Capability Relationship Schema
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{ "$schemainfluenceType": "http://json-schema.org/draft-07/schema#", { "titletype": "Market-Capability Relationship Schema",string", "description": "Schema for relationships between Market domain and Capability domain", "type": "object", "required": ["relationshipID", "marketID", "title", "relationshipType"], "propertiesNature of the market influence on strategy", "enum": ["market-opportunity", "competitive-response", "industry-adaptation", "technology-response", "market-entry", "market-exit", "other"] }, "influenceStrength": { "relationshipIDtype": {"integer", "typedescription": "stringStrength of influence (1-5)", "descriptionminimum": "Unique identifier for this relationship" 1, "maximum": 5 }, "marketIDmarketFactors": { "type": "stringarray", "description": "IDMarket offactors theinfluencing marketthis elementstrategy" , }, "titleitems": { "type": "string", } }, "descriptionstrategicResponses": "Name{ of the capability" }"type": "array", "relationshipType": { "type": "string"description": "How the strategy responds to market factors", "descriptionitems": "Nature{ of the relationship", "enumtype": ["competitive-advantage", "market-requirement", "differentiation-driver", "parity-requirement", "emerging-need", "other"]string" } }, "relationshipStrengthstrategicObjectives": { "type": "integerarray", "description": "ImportanceStrategic of this capability toobjectives addressing market success (1-5)factors", "minimumitems": { 1, "maximumtype": 5 "string" } }, "marketValuemarketAssumptions": { "type": "stringarray", "description": "HowMarket thisassumptions capabilityunderlying createsthis market value" strategy", }, "competitivePositionitems": { "type": "object", "descriptiontype": "object"Position, relative to competitors", "properties": { "positionDescriptionassumption": { "type": "string", "description": "Description of competitivethe positionassumption" }, "relativeMeasureconfidenceLevel": { "type": "string", "description": "MeasurementConfidence relativein tothis competitorsassumption", "enum": ["industry-leadingvery low", "above averagelow", "averagemoderate", "below averagehigh", "laggingvery high"] }, "competitiveGapvalidationMethod": { "type": "string", "description": "GapHow betweenthis capabilityassumption andis competitive requirementsvalidated" } } } }, "marketTrendAlignment": { "type": "object", "description": "Alignment with market trends", "properties": { } }, "trendIDstrategicRisks": { "type": "stringarray", "description": "IDRisks ofrelated relatedto market trend" factors", "items": { } "type": "object", "alignmentLevelproperties": { "typeriskDescription": "string",{ "descriptiontype": "Degree of alignment with trendstring", "enum": ["highly misaligned", description"somewhat: misaligned", "neutral", "somewhat aligned", "highly aligned"]Description of the risk" }, "alignmentDescriptionlikelihood": { "type": "string", "description": "DescriptionProbability of alignment with trend" } } }occurrence", "developmentPriority": { "typeenum": ["objectvery low", "low", "moderate", "high", "very "description": "Market-based priority for capability development",high"] }, "properties": { "priorityLevelimpact": { "type": "string", "description": "LevelPotential ofimpact developmentif priorityrealized", "enum": ["low"minimal", "moderate", "mediumsignificant", "highsevere", "critical"] }, "rationalemitigationApproach": { "type": "string", "description": "RationaleApproach to formitigating this priorityrisk" level" }, } "investmentCase": { } }, "type": "string", "implementationConsiderations": { "descriptiontype": "Business case for investment"string", } }"description": "Market-related considerations for implementation" }, "performanceMetricssuccessMetrics": { "type": "array", "description": "Market-based metrics forMetrics for measuring strategic success in this capabilitymarket", "items": { "type": "object", "properties": { "metricName": { "type": "string", "description": "Name of the metric" }, "currentValue": { "type": "string", "description": "Current performancevalue" }, "targetValue": { "type": "string", "description": "Target performancevalue" }, "competitiveThresholdtimeframe": { "type": "string", "description": "MinimumTimeframe performance needed for market successachievement" } } } } } } |
Market-
...
Capability Relationship Schema
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{
"$schema": "http://json-schema.org/draft-07/schema#",
"title": "Market-Product/ServiceCapability Relationship Schema",
"description": "Schema for relationships between Market domain and Product/ServiceCapability domainsdomain",
"type": "object",
"required": ["relationshipID", "marketID", "offeringType", "title", "positioningTyperelationshipType"],
"properties": {
"relationshipID": {
"type": "string",
"description": "Unique identifier for this relationship"
},
"marketID": {
"type": "string",
"description": "ID of the market element"
},
"offeringType": {
"type": "string",
"description": "Whether this is a product or service": "string",
"enumdescription": ["product", "service"]"ID of the market element"
},
"title": {
"type": "string",
"description": "Name of the product or servicecapability"
},
"positioningTyperelationshipType": {
"type": "string",
"description": "MarketNature positioningof ofthe offeringrelationship",
"enum": ["premiumcompetitive-advantage", "valuemarket-requirement", "lowdifferentiation-costdriver", "nicheparity-requirement", "innovativeemerging-need", "other"]
},
"marketFitrelationshipStrength": {
"type": "objectinteger",
"description": "HowImportance wellof thethis offeringcapability fitsto market needssuccess (1-5)",
"propertiesminimum": {1,
"fitLevelmaximum": {5
},
"typemarketValue": "string",{
"descriptiontype": "Degree of market fitstring",
"enumdescription": ["poor", "fair", "good", "excellent", "perfect"]
"How this capability creates market value"
},
"fitDescriptioncompetitivePosition": {
"type": "stringobject",
"description": "DescriptionPosition ofrelative marketto fitcompetitors",
"properties": {
}, "gapspositionDescription": {
"type": "arraystring",
"description": "Description "Gaps between offering and market needs",
of competitive position"
},
"itemsrelativeMeasure": {
"type": "string",
}
"description": "Measurement relative to competitors",
} }
},
"competitiveComparison": {
"type": "array","enum": ["industry-leading", "above average", "average", "below average", "lagging"]
"description": "Comparison with},
competitive offerings", "itemscompetitiveGap": {
{ "type": "objectstring",
"propertiesdescription": {"Gap between capability and competitive requirements"
"competitorID": { }
}
"type": "string" },
"marketTrendAlignment": {
"descriptiontype": "ID of competitor position"
object",
"description": "Alignment with market trends",
},
"properties": {
"competitorOfferingtrendID": {
"type": "string",
"description": "NameID of competitiverelated market offeringtrend"
},
"strengthsAgainstalignmentLevel": {
"type": "arraystring",
"description": "Advantages over competitorDegree of alignment with trend",
"itemsenum": {
"type": "string"
}
["highly misaligned", "somewhat misaligned", "neutral", "somewhat aligned", "highly aligned"]
},
"weaknessesAgainstalignmentDescription": {
"type": "arraystring",
"description": "DisadvantagesDescription againstof competitor",alignment with trend"
}
"items": { }
},
"typedevelopmentPriority": {
"string" "type": "object",
}
"description": "Market-based priority for capability development",
}, "properties": {
"overallPositionpriorityLevel": {
"type": "string",
"description": "OverallLevel positionof compared to this competitordevelopment priority",
"enum": ["significantly weakerlow", "somewhat weakermedium", "comparablehigh", "somewhat stronger", "significantly strongercritical"]
}
}
},
}
}, "marketSharerationale": {
"type": "objectstring",
"description": "ShareRationale offor this priority marketlevel",
"properties": { },
"currentShareinvestmentCase": {
"type": "numberstring",
"description": "CurrentBusiness marketcase sharefor percentage"investment"
}
},
},
"targetShareperformanceMetrics": {
"type": "numberarray",
"description": "Target market share percentage"
}Market-based metrics for this capability",
"growthRateitems": {
"type": "numberobject",
"descriptionproperties": "Market{
share growth rate" },
"shareBySegment"metricName": {
"type": "arraystring",
"description": "Name "Share breakdown by market segment"of the metric"
},
"itemscurrentValue": {
"type": "objectstring",
"propertiesdescription": {"Current performance"
},
"segmentNametargetValue": {
"type": "string",
"description": "Name of market segmentTarget performance"
},
"segmentSharecompetitiveThreshold": {
"type": "numberstring",
"description": "ShareMinimum withinperformance thisneeded segment"for market success"
}
}
}
}
}
}
|
Market-Product/Service Relationship Schema
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{ "$schema": "http://json-schema.org/draft-07/schema#", } "title": "Market-Product/Service Relationship Schema", }, "description": "Schema for "differentiationFactors": { relationships between Market domain and Product/Service domains", "type": "arrayobject", "required": ["relationshipID", "marketID", "offeringType", "descriptiontitle":, "FactorspositioningType"], that differentiate this offering", "properties": { "itemsrelationshipID": { "type": "objectstring", "propertiesdescription": { "Unique identifier for this relationship" }, "factormarketID": { "type": "string", "description": "DifferentiatingID factor"of the market element" }, }, "offeringType": { "importancetype": {"string", "description": "Whether this is a product "type":or service"string", "description": "Importance to customers""enum": ["product", "service"] }, "title": { "enumtype": ["minimalstring", "moderate", "importantdescription",: "critical"]Name of the product or service" }, "uniqueness"positioningType": { "type": "string", "description": "HowMarket uniquepositioning thisof factor isoffering", "enum": ["commonpremium", "somewhat uniquevalue", "low-cost", "highly uniqueniche", "innovative", "exclusiveother"] }, }"marketFit": { "type": "object", "description": "How well the offering fits market }needs", }"properties": { }, "marketTrendsfitLevel": { "type": "arraystring", "description": "MarketDegree trendsof affectingmarket this offeringfit", "items": { "enum": ["poor", "type": "object", "fair", "good", "excellent", "perfect"] "properties": { }, "trendIDfitDescription": { "type": "string", "description": "IDDescription of market trendfit" }, "impactgaps": { "type": "stringarray", "description": "ImpactGaps ofbetween trendoffering onand thismarket offeringneeds", "enumitems": ["very negative", "negative", "neutral", "positive", "very positive"] { "type": "string" } }, } "responseStrategy": { }, "competitiveComparison": { "type": "stringarray", "description": "HowComparison thewith offeringcompetitive isofferings", responding to this trend" "items": { } "type": "object", } }"properties": { }, "roadmapAlignmentcompetitorID": { "type": "string", "description": "How product/service roadmap aligns with market evolution"ID of competitor position" }, "performanceMetricscompetitorOffering": { "type": "arraystring", "description": "Market performance metrics for this offering","Name of competitive offering" }, "itemsstrengthsAgainst": { "type": "objectarray", "propertiesdescription": { "Advantages over competitor", "metricNameitems": { "type": "string", "description": "Name of the metric" } }, "currentValueweaknessesAgainst": { "type": "stringarray", "description": "CurrentDisadvantages against value" competitor", }, "targetValueitems": { "type": "string", "description": "Target value"} }, "industryBenchmarkoverallPosition": { "type": "string", "description": "Industry benchmark for comparison"Overall position compared to this competitor", "enum": ["significantly weaker", "somewhat weaker", "comparable", "somewhat stronger", "significantly stronger"] } } } }, } } |
Strategic Response Model Integration
Market-Related Rationales Schema
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{ "marketShare": { "$schematype": "http://json-schema.org/draft-07/schema#object", "titledescription": "Market-Related Rationales SchemaShare of this market", "descriptionproperties": { "Schema for market-related rationales in the Strategic Response Model", "currentShare": { "type": "objectnumber", "required "description": ["rationaleID", "rationaleTitle", "description", "triggerReference"]"Current market share percentage" }, "properties": { "rationaleIDtargetShare": { "type": "stringnumber", "description": "Unique identifier for the rationale"Target market share percentage" }, "rationaleTitlegrowthRate": { "type": "stringnumber", "description": "Title or summary of the rationale"Market share growth rate" }, "descriptionshareBySegment": { "type": "stringarray", "description": "DetailedShare explanationbreakdown supportingby amarket strategicsegment", response" }, "triggerReferenceitems": { "type": "string", "descriptiontype": "object"Primary, trigger this rationale responds to" }, "triggerReferencesproperties": { "type": "array", "descriptionsegmentName": "Optional multiple triggers this rationale addresses",{ "items": { "type": "string", } }, "marketIDsdescription": {"Name of market segment" "type": "array", "description": "Markets this rationale relates to"}, "items": { "typesegmentShare": "string"{ } }, "linkedDomainstype": "number", { "type": "array", "description": "Share within this segment"Business architecture domains influenced or justified by this rationale", } "items": { "type": "string", } "enum": ["Market", "Capability", "Product", "Service", "Value_Stream", "Strategy", "Performance", "Information", "Organization", "Initiative", "Customer"] } } } }, "rationaleTypedifferentiationFactors": { "type": "stringarray", "description": "TheFactors justificationthat typedifferentiate for this rationaleoffering", "enumitems": ["Competitive_Response", "Market_Opportunity", "Defensive_Position", "Industry_Adaptation", "Growth_Initiative", "Market_Entry", "Market_Exit", "Innovation_Imperative", "Consolidation_Strategy"] { "type": "object", "properties": { }, "rationaleOrientationfactor": { "type": "string", "description": "Whether the rationale is responding to existing conditions or anticipating future conditions","description": "Differentiating factor" "enum": ["Reactive" }, "Proactive"] }, "marketInsightSourceimportance": { "type": "string", "description": "Source of market insights supporting this rationale",Importance to customers", "enum": ["Market_Researchminimal", "Competitive_Intelligencemoderate", "Industry_Analysisimportant", "Customer_Feedback", "Sales_Data", "Partner_Network", "External_Consultant", "Strategic_Planning"]critical"] }, "anticipatedOutcomesuniqueness": { "type": "arraystring", "description": "How "For proactive rationales, the expected benefits or outcomes",unique this factor is", "enum": ["common", "somewhat unique", "highly unique", "exclusive"] "items": { } "type": "string" } } }, "alternativesConsideredmarketTrends": { "type": "array", "description": "OtherMarket strategictrends optionsaffecting that were evaluated but not selectedthis offering", "items": { "type": "object", "properties": { "alternativeIDtrendID": { "type": "string", "description": "IdentifierID forof themarket alternativetrend" }, "alternativeDescriptionimpact": { "type": "string", "description": "DescriptionImpact of the alternative approach" trend on this offering", "enum": ["very negative", "negative", "neutral", "positive", "very positive"] }, "reasonForRejectionresponseStrategy": { "type": "string", "description": "Why this approach wasn't selectedHow the offering is responding to this trend" } } } }, "reasoningPattern": { "typeroadmapAlignment": "string",{ "descriptiontype": "The logical structure of the rationalestring", "enumdescription": ["Competitive_Analysis_Based", "Market_Trend_Based", "Industry_Structure_Based", "Opportunity_Based", "Threat_Based", "Position_Based", "Differentiation_Based"]"How product/service roadmap aligns with market evolution" }, "evidenceBaseperformanceMetrics": { "type": "stringarray", "description": "TheMarket performance foundationmetrics for thethis rationaleoffering", "enumitems": ["Market_Data", "Competitive_Intelligence", "Industry_Analysis", "Customer_Research", "Sales_Trends", "Expert_Opinion", "Economic_Forecast"] { "type": "object", "properties": { }, "businessValueTypemetricName": { "type": "string", "description": "Name of "The nature of value creation or preservation",the metric" }, "enumcurrentValue": ["Market_Share_Gain", "Revenue_Growth", "Margin_Protection", "Competitive_Position", "Market_Entry_Value", "Innovation_Value", "Cost_Position", "Brand_Value"] { "type": "string", "description": "Current value" }, "competitiveImplicationstargetValue": { "type": "object |
| Code Block |
"string", "description": "HowTarget value" this rationale affects competitive position", }, "properties": { "implicationTypeindustryBenchmark": { "type": "string", "description": "TypeIndustry ofbenchmark competitivefor implicationcomparison", } "enum": ["offensive", "defensive", "neutral", "repositioning"] } }, } } } "targetCompetitors": { "type": "array", "description": "Competitors most affected by this rationale", |
Strategic Response Model Integration
Market-Related Rationales Schema
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{ "$schema": "http://json-schema.org/draft-07/schema#", "title": "Market-Related Rationales Schema", "description": "Schema for market-related rationales in the Strategic Response Model", "type": "object", "required": ["rationaleID", "rationaleTitle", "description", "triggerReference"], "properties": { "itemsrationaleID": { "type": "string", "description": "Unique identifier for }the rationale" }, "expectedResponserationaleTitle": { "type": "string", "description": "AnticipatedTitle competitiveor response"summary of the rationale" } } }, "marketRisksdescription": { "type": "arraystring", "description": "MarketDetailed risksexplanation associatedsupporting witha thisstrategic rationaleresponse", }, "itemstriggerReference": { "type": "objectstring", "propertiesdescription": { "Primary trigger this rationale responds to" }, "riskDescriptiontriggerReferences": { "type": "array", "typedescription": "string",Optional multiple triggers this rationale addresses", "descriptionitems": "Description of the risk"{ "type": "string" }, }, "likelihoodmarketIDs": { "type": "integerarray", "description": "Probability (1-5)", Markets this rationale relates to", "minimumitems": 1,{ "maximum": 5"type": "string" } }, "impact"linkedDomains": { "type": "integerarray", "description": "Business architecture domains influenced or "description": "Potential impact (1-5)", justified by this rationale", "items": { "minimumtype": 1"string", "enum": ["Market", "Capability", "Product", "Service", "maximum": 5 Value_Stream", "Strategy", "Performance", "Information", "Organization", "Initiative", "Customer"] }, }, "mitigationrationaleType": { "type": "string", "description": "MitigationThe approach"justification type for this rationale", } } }"enum": ["Competitive_Response", "Market_Opportunity", "Defensive_Position", "Industry_Adaptation", "Growth_Initiative", "Market_Entry", "Market_Exit", "Innovation_Imperative", "Consolidation_Strategy"] }, "dateCreatedrationaleOrientation": { "type": "string", "formatdescription": "dateWhether the rationale is responding to existing conditions or anticipating future conditions", "descriptionenum": ["Reactive"The date the rationale was first recorded", "Proactive"] }, "lastReviewedmarketInsightSource": { "type": "string", "formatdescription": "dateSource of market insights supporting this rationale", "descriptionenum": "The most recent date of rationale review"["Market_Research", "Competitive_Intelligence", "Industry_Analysis", "Customer_Feedback", "Sales_Data", "Partner_Network", "External_Consultant", "Strategic_Planning"] }, "effectivenessRatinganticipatedOutcomes": { "type": "integerarray", "description": "Optional evaluation of rationale effectiveness (1-5)For proactive rationales, the expected benefits or outcomes", "minimumitems": { 1, "maximumtype": 5"string" } }, "authoralternativesConsidered": { "type": "stringarray", "description": "TheOther strategic personoptions orthat teamwere whoevaluated documentedbut thenot rationaleselected", }, "orgUnitTitleitems": { "type": "stringobject", "descriptionproperties": "The{ organisational unit that owns or authored the rationale" },"alternativeID": { "relatedRationales": { "type": "arraystring", "description": "ReferencesIdentifier tofor otherthe related rationalesalternative", "items": { }, "type": "string" "alternativeDescription": { } } } } |
Market-Related Strategic Responses Schema
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{ "$schematype": "http://json-schema.org/draft-07/schema#string", "title": "Market-Related Strategic Responses Schema", "description": "Schema for market-related strategic responses in the Strategic Response Model", "type": "object"Description of the alternative approach" }, "required": ["responseID", "responseTitle", "responseDescription", "triggerReferences", "rationaleReferences"], "propertiesreasonForRejection": { "responseID": { "type": "string", "description": "A unique identifier for the strategic"description": response"Why this approach wasn't selected" }, "responseTitle": { "type": "string",} "description": "A concise title summarizing the strategic response"} } }, "responseTypereasoningPattern": { "type": "string", "description": "The classificationlogical structure of the responserationale", "enum": ["Market_Entry", "Market_Exit", "Competitive_Response", "Product_InnovationCompetitive_Analysis_Based", "Repositioning", "Market_Trend_ExpansionBased", "Defensive_Action", "Partnership_StrategyIndustry_Structure_Based", "PricingOpportunity_StrategyBased", "ChannelThreat_Strategy"] }, "responseDescription": { "type": "string", "description": "A detailed explanation of the strategic response, its objectives, and scope"Based", "Position_Based", "Differentiation_Based"] }, "marketIDsevidenceBase": { "type": "arraystring", "description": "MarketsThe foundation thisfor responsethe targetsrationale", "itemsenum": { "type": "string"["Market_Data", "Competitive_Intelligence", "Industry_Analysis", "Customer_Research", "Sales_Trends", "Expert_Opinion", "Economic_Forecast"] } }, "competitorIDsbusinessValueType": { "type": "arraystring", "description": "Competitors this response addressesThe nature of value creation or preservation", "items": { "type": "string" "enum": ["Market_Share_Gain", "Revenue_Growth", "Margin_Protection", "Competitive_Position", "Market_Entry_Value", "Innovation_Value", "Cost_Position", "Brand_Value"] } }, "triggerReferencescompetitiveImplications": { "type": "array",object |
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"description": "AnHow arraythis ofrationale triggerIDsaffects that initiated this strategic responsecompetitive position",
"itemsproperties": {
"typeimplicationType": "string"
{
} }, "rationaleReferencestype": {"string",
"type": "array",
"description": "AnType array of rationaleIDscompetitive providingimplication",
justification for this response", "itemsenum": {
"type": "string"["offensive", "defensive", "neutral", "repositioning"]
}
,
}, "performanceIndicatorReferencestargetCompetitors": {
"type": "array",
"description": "MetricsCompetitors ormost KPIsaffected thatby willthis berationale",
used to measure the success of the strategic response",
"items": {
"type": "string"
}
},
"marketOutcomesexpectedResponse": {
"type": "arraystring",
"description": "Anticipated competitive "Specific market outcomes resulting from this response",
response"
}
}
},
"itemsmarketRisks": {
"type": "stringarray",
}
} "description": "Market risks associated with this rationale",
"competitiveAdvantageitems": {
"type": "object", "descriptiontype": "object"Competitive,
advantage created or enhanced by this response",
"properties": {
"advantageTyperiskDescription": {
"type": "string",
"description": "TypeDescription of competitivethe advantage"risk"
},
"enumlikelihood": ["cost", "differentiation", "focus", "innovation", "scale", "network", "other"]{
"type": "integer",
}, "description": {"Probability (1-5)",
"typeminimum": "string"1,
"descriptionmaximum": "Description of5
the competitive advantage" },
"sustainabilityimpact": {
"type": "stringinteger",
"description": "HowPotential sustainable this advantage will be",impact (1-5)",
"enumminimum": ["short-term", "medium-term", "long-term", "structural"]1,
}"maximum": 5
} },
"affectedDomainsmitigation": {
"type": "arraystring",
"description": "Mitigation approach"A
list of business architecture domains impacted by this response", }
"items": { }
"type": "string",}
},
"enumdateCreated": ["Market", "Capability {
"type": "string",
"Product", "Service", "Value_Stream", "Strategy", "Performance", "Information", "Organizationformat",: "Initiativedate",
"Customerdescription"]: "The date the rationale was first }recorded"
},
"implementationPlanlastReviewed": {
"type": "string",
"descriptionformat": "Adate",
reference or description of the plan outlining how the response will be executed"description": "The most recent date of rationale review"
},
"marketPositionChangeseffectivenessRating": {
"type": "arrayinteger",
"description": "SpecificOptional changesevaluation toof marketrationale position resulting from this responseeffectiveness (1-5)",
"itemsminimum": {1,
"typemaximum": 5
"object", },
"propertiesauthor": {
"type": "string",
"marketIDdescription": {"The person or team who documented the rationale"
"type": "string"},
"orgUnitTitle": {
"descriptiontype": "IDstring",
of the affected market" "description": "The organisational unit that owns or authored },the rationale"
},
"changeDescriptionrelatedRationales": {
"type": "stringarray",
"description": "DescriptionReferences to ofother therelated changerationales",
"items": {
}, "type": "string"
"expectedImpact": {}
}
}
}
|
Market-Related Strategic Responses Schema
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{ "type$schema": "stringhttp://json-schema.org/draft-07/schema#", "title": "Market-Related Strategic Responses Schema", "description": "ExpectedSchema impactfor on market-related position"strategic responses in } the Strategic Response Model", }"type": "object", "required": ["responseID", "responseTitle", } "responseDescription", "triggerReferences", "rationaleReferences"], },"properties": { "expectedOutcomesresponseID": { "type": "string", "description": "A descriptionunique identifier offor the anticipated results or benefits from implementing the strategic response" }, "responsibleOrgUnitsresponseTitle": { "type": "arraystring", "description": "OrganisationA unitsconcise accountabletitle forsummarizing executing the strategic response", }, "itemsresponseType": { "type": "string", } },"description": "The classification of the response", "startDateenum": { "type": "string", "format": "date", "description": "The planned start date for implementing the strategic response"["Market_Entry", "Market_Exit", "Competitive_Response", "Product_Innovation", "Repositioning", "Market_Expansion", "Defensive_Action", "Partnership_Strategy", "Pricing_Strategy", "Channel_Strategy"] }, "endDateresponseDescription": { "type": "string", "formatdescription": "date",A detailed explanation of the strategic "description": "The planned completion date for the strategic responseresponse, its objectives, and scope" }, "statusmarketIDs": { "type": "stringarray", "description": "The current status of the strategic response","Markets this response targets", "items": { "enumtype": ["Plannedstring", "In_Progress", "Completed", "Deferred", "Cancelled"] } }, "lastUpdatedcompetitorIDs": { "type": "stringarray", "formatdescription": "dateCompetitors this response addresses", "descriptionitems": { "The date when the strategic response record was last updated""type": "string" } }, "marketFeedbackMechanismtriggerReferences": { "type": "stringarray", "description": "HowAn marketarray feedbackof willtriggerIDs bethat collectedinitiated onthis thisstrategic response", }, "competitiveMonitoringitems": { "type": "objectstring", "description": "How competitive reactions will be monitored"} }, "propertiesrationaleReferences": { "monitoringApproachtype": {"array", "description": "An array of "type": "string", rationaleIDs providing justification for this response", "descriptionitems": "Approach to monitoring competitive responses { "type": "string" } }, }, "keyIndicatorsperformanceIndicatorReferences": { "type": "array", "description": "Key indicators being monitored", Metrics or KPIs that will be used to measure the success of the strategic response", "items": { "type": "string" } }, }, "marketOutcomes": { "responseThresholdstype": { "array", "typedescription": "string", Specific market outcomes resulting from this response", "descriptionitems": "Conditions{ that would trigger adjustments" "type": "string" } } }, "strategicThemescompetitiveAdvantage": { "type": "arrayobject", "description": "Competitive advantage created or enhanced "An array of strategic priorities that this initiative supports",by this response", "properties": { "itemsadvantageType": { "type": "string", } "description": "Type of competitive advantage", } } } |
Example Implementation
Example: Enterprise Software Market Analysis
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{ "marketIDenum": ["MKT-ENTSW-001cost", "differentiation", "focus", "titleinnovation":, "Enterprise Cloud Software Marketscale", "descriptionnetwork":, "Theother"] market for cloud-based enterprise software solutions, including SaaS, PaaS}, and IaaS offerings targeting medium to large organizations.", "marketDefinitiondescription": "Cloud-based software solutions designed for organizations with 500+ employees, providing business functionality through subscription models with minimal on-premises infrastructure.", "orgUnitTitle": "Market Intelligence Division", "orgUnitRoles": ["Market Research Manager", "Competitive Analyst", "Industry Specialist"], "marketSize": {{ "type": "string", "description": "Description of the competitive advantage" }, "currentSizesustainability": "$457{ billion", "currency": "USD", "yeartype": "2024string", "projectedSize": "$892 billion", "projectionYeardescription": "2028",How sustainable this advantage will be"calculationMethod": "Revenue-based analysis of public and private cloud software providers" }, "marketGrowthRate": {, "enum": ["short-term", "medium-term", "long-term", "structural"] "currentRate": 18.2, } "projectedRate": 16.7, } "timespan": "Annual" }, "marketSegmentationaffectedDomains": [ { "segmentNametype": "Enterprise Resource Planningarray", "segmentDescriptiondescription": "Finance, HR, and operational management solutionsA list of business architecture domains impacted by this response", "segmentSizeitems": { "$125 billion", "segmentGrowthtype": "12.5%string", }, { "segmentName": "Customer Relationship Management", "segmentDescription": "Sales, marketing, and service management solutions","enum": ["Market", "Capability", "Product", "Service", "Value_Stream", "Strategy", "Performance", "Information", "Organization", "Initiative", "Customer"] } }, "implementationPlan": { "segmentSizetype": "$96 billionstring", "segmentGrowthdescription": "15.8%"A reference or description of },the plan outlining how the {response will be executed" "segmentName": "Business Intelligence & Analytics", }, "segmentDescriptionmarketPositionChanges": "Data analysis and visualization tools",{ "segmentSizetype": "$84 billionarray", "segmentGrowthdescription": "22.3%"Specific changes to market position }resulting from this ]response", "marketTrends": [ "items": { "Rapid adoption of AI capabilities across all enterprise software categories"type": "object", "Increased focus on vertical-specific solutions and industry clouds", "Growing importance of API-first architecture and integration capabilities","properties": { "Shift toward composable business applications and microservices"marketID": { ], "marketBarrierstype": ["string", "High switching costs for core enterprise systems"description",: "ID of the affected market"Data security and sovereignty requirements", "Integration complexity with}, legacy systems", "Procurement processes favoring incumbent providers"changeDescription": { ], "competitiveIntensity": { "leveltype": "highstring", "description": "Mature incumbents face pressure from nimble cloud-native providers and platform expansion from tech giants" }, "regulatoryFactors": [ "Data privacy regulations (GDPR, CCPA, etc.) influencing architectural decisions", "Industry-specific compliance requirements creating market niches", "Antitrust scrutiny of platform providers affecting integration strategies" ], "technologicalFactors": [ "AI/ML capabilities becoming table stakes across all categories", "Container-based architectures enabling multi-cloud deployments", "Low-code/no-code capabilities expanding addressable market", "Edge computing changing deployment models for certain use cases" ], "economicFactors": [ "Subscription models creating predictable revenue streams", "Economic uncertainty driving focus on provable ROI", "Digital transformation investments remaining priority despite budget constraints", "Consolidation of vendors through mergers and acquisitions" ], "socialFactors": [ "Remote and hybrid work driving demand for collaborative capabilities", "Employee experience becoming key purchase criterion", "Growing emphasis on sustainability tracking and reporting", "Changing demographics of decision-makers favoring digital-native solutions" ], "environmentalFactors": [ "Cloud migration reducing on-premises data center footprints", "Growing demand for carbon footprint tracking capabilities", "Supplier sustainability becoming procurement criterion" ], "strategicOpportunities": [ "Industry-specific AI capabilities to drive differentiation", "Composable enterprise applications addressing flexibility requirements", "Mid-market expansion with simplified implementation approaches", "Integration platforms connecting best-of-breed solutions" ], "strategicThreats": [ "Platform consolidation reducing independent software vendor opportunities", "Commoditization of core functionality through standard APIs", "Pricing pressure from open-source alternatives", "Talent shortages limiting implementation capacity" ], "strategicAlignment": "This market analysis supports our strategic pivot to industry-focused cloud solutions and expansion of our AI capabilities across the product portfolio.", "performanceIndicators": [ "description": "Description of the change" }, "expectedImpact": { "type": "string", "description": "Expected impact on market position" } } } }, "expectedOutcomes": { "type": "string", "description": "A description of the anticipated results or benefits from implementing the response" }, "responsibleOrgUnits": { "type": "array", "description": "Organisation units accountable for executing the strategic response", "items": { "type": "string" } }, "startDate": { "type": "string", "format": "date", "description": "The planned start date for implementing the strategic response" }, "endDate": { "type": "string", "format": "date", "description": "The planned completion date for the strategic response" }, "status": { "type": "string", "description": "The current status of the strategic response", "enum": ["Planned", "In_Progress", "Completed", "Deferred", "Cancelled"] }, "lastUpdated": { "type": "string", "format": "date", "description": "The date when the strategic response record was last updated" }, "marketFeedbackMechanism": { "metricNametype": "Market Sharestring", "metricDescriptiondescription": "Percentage of total market revenue", How market feedback will be collected on this response" }, "currentValuecompetitiveMonitoring": "3.8%",{ "targetValuetype": "5.2%object", "unitdescription": "Percentage"How competitive reactions will be }monitored", { "metricNameproperties": "Competitive{ Win Rate", "metricDescriptionmonitoringApproach": "Percentage{ of competitive deals won", "currentValuetype": "42%string", "targetValuedescription": "55%",Approach to monitoring competitive responses" "unit": "Percentage" }, ], "dependencieskeyIndicators": [{ { "dependencyTypetype": "Criticalarray", "domainTypedescription": "CapabilityKey indicators being monitored", "entityIDitems": "CAP-AI-001", { "descriptiontype": "AI/ML Development and Implementation capability"string" }, } { "dependencyType": "Important", }, "domainTyperesponseThresholds": "Information",{ "entityIDtype": "INFO-MARKET-003string", "description": "Competitive Intelligence DatabaseConditions that would trigger adjustments" } } ], "relatedMarkets": [ } { }, "marketIDstrategicThemes": "MKT-CLOUD-002",{ "relationshipTypetype": "overlappingarray", "relationshipStrengthdescription": 4"An array of strategic priorities }that this initiative ],supports", "improvementOpportunitiesitems": [{ "Enhanced tracking of emerging competitors", "More granular segment-specific growth analysis","type": "string" "Better integration of} customer feedback into market intelligence"} ]} } |
Market/Competitive Domain Schema Properties
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