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Rationales play an important role in classifying and organising strategic responses and intents. Ensure that the trigger catalogue and strategic intent register—which lists common environmental or operational triggers and proactive intentions prompting strategic responses—are up to date. Reference to the trigger catalogue and strategic intent register within this page ensures that rationales are accurately categorised based on their initiating context, improving traceability from external or internal stimuli through to strategic objectives, initiatives, and performance metrics.
Domain-Specific Rationale Types
The rationale types vary across domains to reflect different justification patterns:
Customer Domain Rationale Types
Customer_Needs_Based - Addressing explicit customer requirements
Market_Trends_Based - Responding to changing customer behaviors
Customer_Experience_Enhancement - Improving customer interactions
Customer_Feedback_Response - Addressing customer input
Customer_Retention_Focus - Keeping existing customers
Customer_Acquisition_Focus - Gaining new customers
Market Domain Rationale Types
Competitive_Response - Reacting to competitor actions
Market_Opportunity - Pursuing new market openings
Defensive_Position - Protecting market share
Industry_Adaptation - Adjusting to industry changes
Growth_Initiative - Expanding market presence
Innovation_Imperative - Responding to market innovation needs
Consolidation_Strategy - Optimizing market positions
Finance Domain Rationale Types
Financial_Performance_Improvement - Enhancing financial metrics
Cost_Optimization - Reducing or reallocating costs
Investment_Justification - Supporting investment decisions
Capital_Allocation - Guiding resource allocation
Financial_Risk_Management - Mitigating financial risks
Resource_Prioritization - Determining resource priorities
Financial_Sustainability - Ensuring long-term viability
Risk Management Domain Rationale Types
Risk_Prevention - Preventing risk events
Risk_Mitigation - Reducing risk impact
Risk_Transfer - Shifting risk to other parties
Risk_Acceptance - Acknowledging and allowing risk
Control_Enhancement - Improving risk controls
Response_Planning - Preparing for risk events
Compliance_Management - Meeting risk requirements
Supply Chain Domain Rationale Types
Disruption_Response - Addressing supply chain disruptions
Network_Optimization - Improving supply chain structure
Cost_Reduction - Decreasing supply chain costs
Service_Improvement - Enhancing service levels
Risk_Mitigation - Reducing supply chain risks
Capability_Development - Building supply chain capabilities
Technology_Adoption - Implementing new technologies
Innovation Domain Rationale Types
Innovation_Advancement - Developing new innovations
Capability_Enhancement - Strengthening innovation capabilities
Portfolio_Optimization - Improving innovation portfolio balance
Experimentation_Need - Supporting testing of concepts
Innovation_Culture - Strengthening innovation mindsets
Technology_Adoption - Implementing emerging technologies
Innovation_Process_Improvement - Enhancing innovation methods
Sustainability Domain Rationale Types
Sustainability_Compliance - Meeting sustainability regulations or standards
Environmental_Stewardship - Protecting or enhancing natural resources
Social_Impact_Enhancement - Improving impacts on communities and society
Governance_Improvement - Strengthening sustainability governance
Climate_Risk_Mitigation - Addressing risks from climate change
Stakeholder_Expectation_Management - Meeting sustainability expectations
Circular_Economy_Advancement - Moving toward regenerative business models
Resource_Efficiency_Improvement - Optimizing use of natural resources
People Domain Rationale Types
Talent_Development - Developing human capabilities
Culture_Enhancement - Strengthening organizational culture
Knowledge_Management - Preserving critical knowledge
Workforce_Optimization - Improving workforce structure
Talent_Acquisition - Addressing talent sourcing needs
Employee_Experience_Improvement - Enhancing work environment
Leadership_Development - Strengthening leadership capabilities
Organizational_Alignment - Improving structure and roles
Technology Domain Rationale Types
Technology_Refresh - Updating existing technology
Legacy_Modernization - Transforming outdated systems
Security_Enhancement - Improving technology security
Technology_Integration - Connecting disparate systems
Technology_Standardization - Harmonizing technology approaches
Architecture_Transformation - Redesigning technology structure
Digital_Capability_Building - Creating new digital abilities
Technical_Debt_Reduction - Addressing accumulated shortcomings
Channel Domain Rationale Types
Channel_Optimization - Improving channel performance
Channel_Expansion - Adding new distribution channels
Partner_Management - Enhancing channel partner relationships
Distribution_Efficiency - Optimizing channel operations
Omnichannel_Integration - Connecting multiple channels
Channel_Conflict_Resolution - Addressing channel competition
Digital_Channel_Development - Enhancing online distribution
Channel_Mix_Rebalancing - Adjusting relative channel importance
Trigger catalogue reference
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Channel elements addressed by the response
Channel configuration changes
Partner strategy adjustments
Omnichannel integration approaches
Distribution network optimizations
Strategic Response Model JSON Schema
The Strategic Response Model schema includes both core properties and domain-specific extensions. Here are the core properties:
Core properties
Property | Description | Example |
---|---|---|
| A unique identifier for the strategic response. | SRM-2025-001 |
| A concise title summarizing the strategic response. | Enhance Data Security Measures |
| The classification of the response (e.g., Initiative, Policy Change, Capability Development). | Policy Change |
| A detailed explanation of the strategic response, its objectives, and scope. | Implement new data encryption protocols to comply with updated regulations. |
| An array of triggerIDs that initiated this strategic response. | ["TRG-EXT-2025-01", "TRG-INT-2025-03"] |
| An array of intentIDs that initiated this strategic response. | ["INT-2025-001", "INT-2025-002"] |
| An array of rationaleIDs providing justification for this response. | ["RAT-COMP-2025-02"] |
| Metrics or KPIs that will be used to measure the success of the strategic response. | ["KPI-SEC-2025-01", "KPI-SEC-2025-02"] |
| A list of business architecture domains impacted by this response (e.g., Capabilities, Services). | ["Capabilities", "Services"] |
| A reference or description of the plan outlining how the response will be executed. | Refer to Implementation Plan Document ID: IMP-2025-007 |
| A description of the anticipated results or benefits from implementing the response. | Improved compliance with data protection laws and reduced risk of data breaches. |
| Organisation units accountable for executing the strategic response. | ["Information Security Department"] |
| The planned start date for implementing the strategic response. | 2025-05-01 |
| The planned completion date for the strategic response. | 2025-12-31 |
| The current status of the strategic response (e.g., Planned, In Progress, Completed, Deferred, Cancelled). | Planned |
| The date when the strategic response record was last updated. | 2025-04-19 |
| An array of strategic priorities that this initiative supports. | ["Digital Transformation", "Customer Experience"] |
| A numeric rating (1-5) indicating how strongly this response aligns with the overall organizational strategy. Higher values represent stronger alignment. | 4 |
| A list of related initiatives that complement or support this response. | ["SRM-2025-002", "SRM-2025-007"] |
| The business mechanisms being utilized to effect change. | ["Differentiation", "Innovation"] |
| Categorization of the strategic timeframe this response addresses. | "Horizon 2" |
Strategic Intent Schema
Property | Description | Example |
---|---|---|
| Unique identifier for the strategic intent | INT-2025-001 |
| Concise name describing the strategic intent | Cloud Infrastructure Modernization |
| Detailed explanation of the intent's purpose and scope | Proactive transformation of legacy systems to cloud-native architecture |
| Direct link to the relevant strategic objective | SO-2025-03 |
| Classification of opportunity type | Efficiency |
| Expected time horizon for realization | 18 months |
| Assessment of organizational readiness | Emerging |
| Estimated business value or impact | High |
| Assessment of associated risks and unknowns | Medium |
| Strategic responses initiated by this intent | ["SRM-2025-004", "SRM-2025-005"] |
| Key organizational units or roles championing the intent | ["CTO Office", "Cloud Center of Excellence"] |
| Capabilities expected to be affected | ["Application Hosting", "Data Management"] |
| An array of rationaleIDs providing justification for this intent | ["RAT-STRAT-2025-03"] |
| Metrics or KPIs that will be used to measure the success of the strategic intent | ["KPI-CLOUD-2025-01", "KPI-COST-2025-03"] |
| The current status of the strategic intent | Active |
| The date when the strategic intent record was last updated | 2025-04-20 |
Domain-Specific Response Schema Extensions
Customer-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Customer segments this response targets | ["CUST-SEG-001", "CUST-SEG-002"] |
| Specific customer outcomes resulting from this response | [{"outcomeDescription": "Improved mobile app experience", "targetValue": "90% satisfaction rating"}] |
| Specific changes to customer experience | [{"journeyStageID": "JOURNEY-STAGE-002", "changeDescription": "Simplified checkout process", "expectedImpact": "30% reduction in cart abandonment"}] |
| How customer feedback will be collected | "Post-implementation satisfaction surveys and app usage analytics" |
Market-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Markets this response addresses | ["MKT-ENTSW-001"] |
| Competitors this response addresses | ["CP-SFCRM-001"] |
| Competitive advantage created or enhanced | {"advantageType": "differentiation", "description": "Unique AI capabilities", "sustainability": "medium-term"} |
| Specific changes to market position | [{"marketID": "MKT-ENTSW-001", "changeDescription": "Expanded solution footprint"}] |
| How competitive reactions will be monitored | {"monitoringApproach": "Quarterly competitive analysis", "keyIndicators": ["Feature adoption", "Pricing changes"]} |
Finance-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Financial elements this response addresses | ["FIN-INV-001", "FIN-BUD-002"] |
| Specific financial outcomes resulting from this response | [{"outcomeDescription": "Reduced operational costs", "targetValue": "15% reduction", "realizationTimeline": "12 months"}] |
| Resources required for this response | {"budgetRequired": 750000, "fundingSources": [{"sourceName": "IT Capital Budget", "amount": 500000, "status": "secured"}]} |
| Assessment of financial risks | [{"riskDescription": "Implementation cost overrun", "potentialImpact": 150000, "likelihood": "Moderate", "mitigationStrategy": "Phased implementation with stage gates"}] |
| How financial performance will be reviewed | "Monthly cost-benefit analysis with quarterly executive review" |
Risk Management-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Risk elements this response addresses | ["RISK-CYBER-001", "RISK-COMP-002"] |
| Risk controls implemented by this response | [{"controlName": "Multi-factor Authentication", "controlDescription": "Requiring two authentication factors", "controlType": "preventive", "implementationStatus": "implemented"}] |
| Ongoing risk monitoring approaches | [{"monitoringMethod": "Security dashboard", "keyIndicators": ["Authentication failures", "Unusual access patterns"], "frequency": "continuous"}] |
| Assessment of risk remaining after response | "Low residual risk with quarterly reassessment" |
Supply Chain-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Supply chain elements this response addresses | ["SC-MFG-001", "SC-MFG-002"] |
| Specific supply chain outcomes resulting from this response | [{"outcomeDescription": "Reduced lead times", "targetValue": "30% reduction", "measurementApproach": "Order-to-delivery tracking"}] |
| Specific changes to supply chain configuration | [{"changeType": "network", "changeDescription": "Addition of regional distribution centers", "implementationApproach": "Phased deployment by region"}] |
| Risks related to the supply chain response | [{"riskDescription": "Supplier readiness delays", "likelihood": "moderate", "impact": "significant", "mitigationStrategy": "Early supplier engagement and readiness assessment"}] |
| Approach to engaging key stakeholders | {"keyStakeholders": [{"stakeholderName": "Key Suppliers", "stakeholderType": "supplier", "engagementApproach": "Quarterly executive briefings"}]} |
Innovation-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Innovations this response addresses | ["INN-DIGITAL-001", "INN-AI-003"] |
| Specific innovation outcomes resulting from this response | [{"outcomeDescription": "Accelerated product development cycle", "targetValue": "30% reduction in time-to-market", "measurementApproach": "Product development milestone tracking"}] |
| Changes to innovation capabilities | [{"capabilityArea": "Experimentation", "changeDescription": "Implementation of rapid testing framework", "expectedImpact": "50% more experiments per quarter"}] |
| How concepts will be tested | {"methodologyName": "Lean Startup", "keyMechanisms": ["Minimum viable products", "A/B testing"], "feedbackLoops": "Weekly insight sharing"} |
| How innovation portfolio is affected | {"balanceShift": "Increased exploration investments", "resourceReallocation": "15% shift from core to emerging innovations"} |
Sustainability-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Sustainability elements this response addresses | ["SUST-ENV-001", "SUST-SOC-002"] |
| Specific environmental outcomes from this response | [{"outcomeDescription": "Reduced carbon emissions", "targetValue": "25% reduction", "baselineValue": "Current emissions", "measurementApproach": "GHG Protocol"}] |
| Specific social outcomes from this response | [{"outcomeDescription": "Improved community engagement", "targetValue": "8 out of 10 community satisfaction score", "measurementApproach": "Annual community survey"}] |
| Stakeholder expectations being addressed | [{"stakeholderGroup": "Investors", "expectationDescription": "Enhanced ESG reporting transparency", "responseApproach": "Quarterly ESG metrics publication"}] |
| Sustainability compliance requirements addressed | [{"regulationName": "EU Corporate Sustainability Reporting Directive", "complianceApproach": "Enhanced data collection and verification processes"}] |
| Climate scenarios factored into response | {"scenarioTypes": ["1.5°C pathway", "2°C pathway"], "timeHorizons": ["2030", "2040", "2050"], "adaptationMeasures": ["Climate-resilient facilities"]} |
People-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| People elements this response addresses | ["PEOPLE-WORKFORCE-001", "PEOPLE-CULTURE-002"] |
| Specific workforce changes implemented | [{"changeArea": "Skills profile", "changeDescription": "Digital capability enhancement", "implementationApproach": "Training and strategic hiring", "expectedImpact": "80% of workforce with advanced digital skills"}] |
| Cultural development initiatives | {"focusAreas": ["Innovation mindset", "Collaborative work"], "developmentApproaches": ["Leadership modeling", "Recognition programs"], "measurementMechanisms": "Quarterly culture surveys"} |
| Approach to talent development | {"developmentMethodology": "70-20-10 learning model", "keyPrograms": ["Technical mentorship", "Leadership academy"], "evaluationApproach": "Skills assessment and career progression tracking"} |
| Strategy for managing knowledge | {"knowledgeAreas": ["Technical expertise", "Customer insights"], "captureApproaches": ["Communities of practice", "Documentation systems"], "transferMechanisms": "Cross-training programs"} |
| Updates to competency frameworks | [{"frameworkID": "COMP-ENG-001", "updateDescription": "Addition of AI/ML competencies", "implementationTimeframe": "Q3-Q4 2025"}] |
Technology-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Technology elements this response addresses | ["TECH-API-001", "TECH-CLOUD-002"] |
| Specific architecture changes implemented | [{"architectureLayer": "Integration", "changeDescription": "API-first approach implementation", "implementationApproach": "Incremental migration of legacy interfaces", "expectedImpact": "75% reduction in point-to-point integrations"}] |
| Impact on technical debt | {"debtReductionAreas": ["Legacy systems", "Manual processes"], "measurementApproach": "Technical debt ratio calculation", "projectedImprovement": "30% reduction in maintenance costs"} |
| Security improvements implemented | [{"securityDomain": "Access management", "enhancementDescription": "Zero-trust architecture implementation", "implementationApproach": "Phased rollout by business unit"}] |
| Integration approaches implemented | {"integrationPattern": "Event-driven architecture", "keyComponents": ["Event broker", "Microservices"], "governanceModel": "Federated integration team"} |
| Changes to technology standards | [{"standardID": "TECH-STD-003", "changeDescription": "Updated cloud deployment guidelines", "implementationTimeline": "Immediate for new projects, 12 months for existing systems"}] |
Channel-Related Strategic Response Schema Extensions
Property | Description | Example |
---|---|---|
| Channels this response addresses | ["CHAN-RETAIL-001", "CHAN-DIGITAL-002"] |
| Specific channel outcomes | [{"outcomeDescription": "Improved channel consistency", "targetValue": "90% experience consistency across touchpoints", "measurementApproach": "Customer journey mapping and satisfaction tracking"}] |
| Specific changes to channel configuration | [{"changeType": "integration", "changeDescription": "Unified inventory visibility across channels", "implementationApproach": "Real-time inventory synchronization system", "expectedImpact": "30% reduction in stockouts"}] |
| Approach to engaging channel partners | {"partnerTypes": ["Distributors", "Retailers"], "engagementApproach": "Digital enablement program", "supportMechanisms": ["Partner portal", "Training academy"], "incentiveStructure": "Performance-based rewards"} |
| Omnichannel integration approach | {"integrationFocus": "Seamless customer experience", "keyIntegrationPoints": ["Cart preservation", "Customer recognition", "Fulfillment options"], "dataUnification": "Unified customer profiles and journey tracking"} |
| Distribution network optimization | {"networkChanges": ["Hub consolidation", "Last-mile partnerships"], "optimizationObjectives": ["Cost reduction", "Delivery speed"], "modelingApproach": "AI-powered network simulation"} |
Enumeration Values
Opportunity Type (Strategic Intent)
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