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Hi, I'm Damian Hickey, the founder of Orthogramic. I've been designing businesses for a long time. Without understanding why, I'd become extremely frustrated with business architecture but could not articulate why. I decided to do short term business and solution architecture contracts. I'd become extremely frustrated but could not articulate why. At that time I had not talked to many other business architects and did not understand how paralysed most business architects feel (including myself at the time) are and how they and their organizations have built a whole language of justification around their lack of effectiveness.

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