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Strategy: adjustments to goals or strategic direction
Capabilities: development, enhancement, or decommissioning
Initiatives: programs or projects started or stopped
Policy: introduction or amendment of rules and frameworks
Performance: redefinition or reweighting of KPIs
Information: changes to how data is used or governed
Value Stream: refinements in end-to-end value delivery
Customer: changes to customer experience, segmentation, or journeys
Market: responses to competitive threats or market opportunities
Finance: adjustments to financial structures or investments
Risk Management: implementation of new controls or mitigation approaches
Supply Chain: changes to supplier networks, logistics, or inventory approaches
Innovation: adjustments to innovation processes, portfolios, or capabilities
Sustainability: changes to environmental, social, or governance approaches
People: modifications to workforce, culture, or competency frameworks
Technology: updates to applications, infrastructure, or technical standards
Channel: changes to distribution networks, partners, or integration approaches
Strategic
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The Strategic Intent Model provides a structured approach for capturing proactive, forward-looking strategic initiatives that drive organizational change. Unlike triggers which are reactive in nature, strategic intents represent deliberate organizational choices to pursue opportunities for innovation, growth, efficiency, or other strategic advantages.
Relationship with strategic responses
Strategic Intents have a one-to-many relationship with Strategic Responses. A single intent can spawn multiple coordinated responses across different domains and organizational units. This relationship is bidirectional, as Strategic Responses reference the Strategic Intent that initiated them through the intentReferences property.
Intent register
The organization maintains a Strategic Intent Register that catalogs all proactive strategic initiatives. This register enables:
Tracking of intent-to-response relationships
Assessment of strategic alignment
Evaluation of intent completion and effectiveness
Analysis of organizational proactivity vs. reactivity
Strategic context and relationships
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