Table of Contents

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Industry maturity and structural characteristics
Power dynamics and profitability drivers
Disruption potential and entry barriers
Supplier and customer leverage
Regulatory landscape and impact

Implementation Guidelines

Getting Started

Begin by identifying and documenting key market segments
Select a high-priority segment and assess competitive positions
Map major market trends affecting your strategic priorities
Conduct an industry analysis for your primary business
Link these market elements to relevant strategies and capabilities

Best Practices

Ensure market segments have clear boundaries and distinct competitive dynamics
Base competitive positions on objective data and rigorous analysis
Update market trends regularly with new evidence and impact assessments
Connect market elements to strategic decisions and performance metrics
Involve multiple perspectives in market analysis to avoid confirmation bias
Maintain a balance between current competitive analysis and future-oriented trend analysis

Common Pitfalls to Avoid

Creating too many market segments, diluting analytical focus
Basing competitive analysis on assumptions rather than evidence
Failing to connect market analysis to strategic and operational domains
Not updating market models as industry dynamics evolve
Focusing exclusively on direct competitors while missing indirect threats
Overlooking early signals of disruptive market trends

Schema Evolution Guidance

The Market Domain schema is expected to evolve with emerging practices in strategic planning and competitive intelligence. Future extensions may include:

Enhanced disruption modeling
Ecosystem and platform dynamics
Competitive alliance and partnership modeling
Predictive competitive analytics integration
Digital marketplace dynamics
Market data ethics and governance

Organizations should plan for these evolutions by maintaining clean taxonomies and clear relationship models in their current implementation.

Conclusion

The Market Domain extends the Orthogramic Metamodel with a robust framework for modeling and managing market-related aspects of business architecture. By providing structured schemas for market segments, competitive positions, industry analyses, and market trends, it enables organizations to systematically align their capabilities, value streams, products, and strategies with market realities and competitive dynamics.

The integration with the Strategic Response Model ensures that market insights drive strategic decision-making and organizational change. This domain complements the Customer domain by focusing on the broader market environment in which customer relationships exist, providing critical context for strategic planning and competitive positioning.

Organizations can use this domain to develop a more comprehensive understanding of their competitive landscape, identify emerging opportunities and threats, and ensure that internal capabilities and initiatives are aligned with external market realities.

Example Implementation

Example: Enterprise Software Market Analysis

Code Block

{
  "marketID": "MKT-ENTSW-001",
  "title": "Enterprise Cloud Software Market",
  "description": "The market for cloud-based enterprise software solutions, including SaaS, PaaS, and IaaS offerings targeting medium to large organizations.",
  "marketDefinition": "Cloud-based software solutions designed for organizations with 500+ employees, providing business functionality through subscription models with minimal on-premises infrastructure.",
  "orgUnitTitle": "Market Intelligence Division",
  "orgUnitRoles": ["Market Research Manager", "Competitive Analyst", "Industry Specialist"],
  "marketSize": {
    "currentSize": "$457 billion",
    "currency": "USD",
    "year": "2024",
    "projectedSize": "$892 billion",
    "projectionYear": "2028",
    "calculationMethod": "Revenue-based analysis of public and private cloud software providers"
  },
  "marketGrowthRate": {
    "currentRate": 18.2,
    "projectedRate": 16.7,
    "timespan": "Annual"
  },
  "marketSegmentation": [
    {
      "segmentName": "Enterprise Resource Planning",
      "segmentDescription": "Finance, HR, and operational management solutions",
      "segmentSize": "$125 billion",
      "segmentGrowth": "12.5%"
    },
    {
      "segmentName": "Customer Relationship Management",
      "segmentDescription": "Sales, marketing, and service management solutions",
      "segmentSize": "$96 billion",
      "segmentGrowth": "15.8%"
    },
    {
      "segmentName": "Business Intelligence & Analytics",
      "segmentDescription": "Data analysis and visualization tools",
      "segmentSize": "$84 billion",
      "segmentGrowth": "22.3%"
    }
  ],
  "marketTrends": [
    "Rapid adoption of AI capabilities across all enterprise software categories",
    "Increased focus on vertical-specific solutions and industry clouds",
    "Growing importance of API-first architecture and integration capabilities",
    "Shift toward composable business applications and microservices"
  ],
  "marketBarriers": [
    "High switching costs for core enterprise systems",
    "Data security and sovereignty requirements",
    "Integration complexity with legacy systems",
    "Procurement processes favoring incumbent providers"
  ],
  "competitiveIntensity": {
    "level": "high",
    "description": "Mature incumbents face pressure from nimble cloud-native providers and platform expansion from tech giants"
  },
  "regulatoryFactors": [
    "Data privacy regulations (GDPR, CCPA, etc.) influencing architectural decisions",
    "Industry-specific compliance requirements creating market niches",
    "Antitrust scrutiny of platform providers affecting integration strategies"
  ],
  "technologicalFactors": [
    "AI/ML capabilities becoming table stakes across all categories",
    "Container-based architectures enabling multi-cloud deployments",
    "Low-code/no-code capabilities expanding addressable market",
    "Edge computing changing deployment models for certain use cases"
  ],
  "economicFactors": [
    "Subscription models creating predictable revenue streams",
    "Economic uncertainty driving focus on provable ROI",
    "Digital transformation investments remaining priority despite budget constraints",
    "Consolidation of vendors through mergers and acquisitions"
  ],
  "socialFactors": [
    "Remote and hybrid work driving demand for collaborative capabilities",
    "Employee experience becoming key purchase criterion",
    "Growing emphasis on sustainability tracking and reporting",
    "Changing demographics of decision-makers favoring digital-native solutions"
  ],
  "environmentalFactors": [
    "Cloud migration reducing on-premises data center footprints",
    "Growing demand for carbon footprint tracking capabilities",
    "Supplier sustainability becoming procurement criterion"
  ],
  "strategicOpportunities": [
    "Industry-specific AI capabilities to drive differentiation",
    "Composable enterprise applications addressing flexibility requirements",
    "Mid-market expansion with simplified implementation approaches",
    "Integration platforms connecting best-of-breed solutions"
  ],
  "strategicThreats": [
    "Platform consolidation reducing independent software vendor opportunities",
    "Commoditization of core functionality through standard APIs",
    "Pricing pressure from open-source alternatives",
    "Talent shortages limiting implementation capacity"
  ],
  "strategicAlignment": "This market analysis supports our strategic pivot to industry-focused cloud solutions and expansion of our AI capabilities across the product portfolio.",
  "performanceIndicators": [
    {
      "metricName": "Market Share",
      "metricDescription": "Percentage of total market revenue",
      "currentValue": "3.8%",
      "targetValue": "5.2%",
      "unit": "Percentage"
    },
    {
      "metricName": "Competitive Win Rate",
      "metricDescription": "Percentage of competitive deals won",
      "currentValue": "42%",
      "targetValue": "55%",
      "unit": "Percentage"
    }
  ],
  "dependencies": [
    {
      "dependencyType": "Critical",
      "domainType": "Capability",
      "entityID": "CAP-AI-001",
      "description": "AI/ML Development and Implementation capability"
    },
    {
      "dependencyType": "Important",
      "domainType": "Information",
      "entityID": "INFO-MARKET-003",
      "description": "Competitive Intelligence Database"
    }
  ],
  "relatedMarkets": [
    {
      "marketID": "MKT-CLOUD-002",
      "relationshipType": "overlapping",
      "relationshipStrength": 4
    }
  ],
  "improvementOpportunities": [
    "Enhanced tracking of emerging competitors",
    "More granular segment-specific growth analysis",
    "Better integration of customer feedback into market intelligence"
  ]
}

Market Domain Schema

Cross-Domain Relationship Mappings

Market-Strategy Relationship Schema

Code Block

{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "title": "Market-Strategy Relationship Schema",
  "description": "Schema for relationships between Market domain and Strategy domain",
  "type": "object",
  "required": ["relationshipID", "marketID", "title", "influenceType"],
  "properties": {
    "relationshipID": {
      "type": "string",
      "description": "Unique identifier for this relationship"
    },
    "marketID": {
      "type": "string",
      "description": "ID of the market element"
    },
    "title": {
      "type": "string",
      "description": "Name of the strategy"
    },
    "influenceType": {
      "type": "string",
      "description": "Nature of the market influence on strategy",
      "enum": ["market-opportunity", "competitive-response", "industry-adaptation", "technology-response", "market-entry", "market-exit", "other"]
    },
    "influenceStrength": {
      "type": "integer",
      "description": "Strength of influence (1-5)",
      "minimum": 1,
      "maximum": 5
    },
    "marketFactors": {
      "type": "array",
      "description": "Market factors influencing this strategy",
      "items": {
        "type": "string"
      }
    },
    "strategicResponses": {
      "type": "array",
      "description": "How the strategy responds to market factors",
      "items": {
        "type": "string"
      }
    },
    "strategicObjectives": {
      "type": "array",
      "description": "Strategic objectives addressing market factors",
      "items": {
        "type": "string"
      }
    },
    "marketAssumptions": {
      "type": "array",
      "description": "Market assumptions underlying this strategy",
      "items": {
        "type": "object",
        "properties": {
          "assumption": {
            "type": "string",
            "description": "Description of the assumption"
          },
          "confidenceLevel": {
            "type": "string",
            "description": "Confidence in this assumption",
            "enum": ["very low", "low", "moderate", "high", "very high"]
          },
          "validationMethod": {
            "type": "string",
            "description": "How this assumption is validated"
          }
        }
      }
    },
    "strategicRisks": {
      "type": "array",
      "description": "Risks related to market factors",
      "items": {
        "type": "object",
        "properties": {
          "riskDescription": {
            "type": "string",
            "description": "Description of the risk"
          },
          "likelihood": {
            "type": "string",
            "description": "Probability of occurrence",
            "enum": ["very low", "low", "moderate", "high", "very high"]
          },
          "impact": {
            "type": "string",
            "description": "Potential impact if realized",
            "enum": ["minimal", "moderate", "significant", "severe", "critical"]
          },
          "mitigationApproach": {
            "type": "string",
            "description": "Approach to mitigating this risk"
          }
        }
      }
    },
    "implementationConsiderations": {
      "type": "string",
      "description": "Market-related considerations for implementation"
    },
    "successMetrics": {
      "type": "array",
      "description": "Metrics for measuring strategic success in this market",
      "items": {
        "type": "object",
        "properties": {
          "metricName": {
            "type": "string",
            "description": "Name of the metric"
          },
          "currentValue": {
            "type": "string",
            "description": "Current value"
          },
          "targetValue": {
            "type": "string",
            "description": "Target value"
          },
          "timeframe": {
            "type": "string",
            "description": "Timeframe for achievement"
          }
        }
      }
    }
  }
}

Market-Capability Relationship Schema

Code Block

{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "title": "Market-Capability Relationship Schema",
  "description": "Schema for relationships between Market domain and Capability domain",
  "type": "object",
  "required": ["relationshipID", "marketID", "title", "relationshipType"],
  "properties": {
    "relationshipID": {
      "type": "string",
      "description": "Unique identifier for this relationship"
    },
    "marketID": {
      "type": "string",
      "description": "ID of the market element"
    },
    "title": {
      "type": "string",
      "description": "Name of the capability"
    },
    "relationshipType": {
      "type": "string",
      "description": "Nature of the relationship",
      "enum": ["competitive-advantage", "market-requirement", "differentiation-driver", "parity-requirement", "emerging-need", "other"]
    },
    "relationshipStrength": {
      "type": "integer",
      "description": "Importance of this capability to market success (1-5)",
      "minimum": 1,
      "maximum": 5
    },
    "marketValue": {
      "type": "string",
      "description": "How this capability creates market value"
    },
    "competitivePosition": {
      "type": "object",
      "description": "Position relative to competitors",
      "properties": {
        "positionDescription": {
          "type": "string",
          "description": "Description of competitive position"
        },
        "relativeMeasure": {
          "type": "string",
          "description": "Measurement relative to competitors",
          "enum": ["industry-leading", "above average", "average", "below average", "lagging"]
        },
        "competitiveGap": {
          "type": "string",
          "description": "Gap between capability and competitive requirements"
        }
      }
    },
    "marketTrendAlignment": {
      "type": "object",
      "description": "Alignment with market trends",
      "properties": {
        "trendID": {
          "type": "string",
          "description": "ID of related market trend"
        },
        "alignmentLevel": {
          "type": "string",
          "description": "Degree of alignment with trend",
          "enum": ["highly misaligned", "somewhat misaligned", "neutral", "somewhat aligned", "highly aligned"]
        },
        "alignmentDescription": {
          "type": "string",
          "description": "Description of alignment with trend"
        }
      }
    },
    "developmentPriority": {
      "type": "object",
      "description": "Market-based priority for capability development",
      "properties": {
        "priorityLevel": {
          "type": "string",
          "description": "Level of development priority",
          "enum": ["low", "medium", "high", "critical"]
        },
        "rationale": {
          "type": "string",
          "description": "Rationale for this priority level"
        },
        "investmentCase": {
          "type": "string",
          "description": "Business case for investment"
        }
      }
    },
    "performanceMetrics": {
      "type": "array",
      "description": "Market-based metrics for this capability",
      "items": {
        "type": "object",
        "properties": {
          "metricName": {
            "type": "string",
            "description": "Name of the metric"
          },
          "currentValue": {
            "type": "string",
            "description": "Current performance"
          },
          "targetValue": {
            "type": "string",
            "description": "Target performance"
          },
          "competitiveThreshold": {
            "type": "string",
            "description": "Minimum performance needed for market success"
          }
        }
      }
    }
  }
}

Market-Product/Service Relationship Schema

...

Conclusion

The Market Domain extends the Orthogramic Metamodel with a robust framework for modeling and managing market-related aspects of business architecture. By providing structured schemas for market segments, competitive positions, industry analyses, and market trends, it enables organizations to systematically align their capabilities, value streams, products, and strategies with market realities and competitive dynamics.

The integration with the Strategic Response Model ensures that market insights drive strategic decision-making and organizational change. This domain complements the Customer domain by focusing on the broader market environment in which customer relationships exist, providing critical context for strategic planning and competitive positioning.

Organizations can use this domain to develop a more comprehensive understanding of their competitive landscape, identify emerging opportunities and threats, and ensure that internal capabilities and initiatives are aligned with external market realities.

Example Implementation

Example: Enterprise Software Market Analysis

Code Block

{
  "marketID": "MKT-ENTSW-001",
  "title": "Enterprise Cloud Software Market",
  "description": "The market for cloud-based enterprise software solutions, including SaaS, PaaS, and IaaS offerings targeting medium to large organizations.",
  "marketDefinition": "Cloud-based software solutions designed for organizations with 500+ employees, providing business functionality through subscription models with minimal on-premises infrastructure.",
  "orgUnitTitle": "Market Intelligence Division",
  "orgUnitRoles": ["Market Research Manager", "Competitive Analyst", "Industry Specialist"],
  "marketSize": {
    "currentSize": "$457 billion",
    "currency": "USD",
    "year": "2024",
    "projectedSize": "$892 billion",
    "projectionYear": "2028",
    "calculationMethod": "Revenue-based analysis of public and private cloud software providers"
  },
  "marketGrowthRate": {
    "currentRate": 18.2,
    "projectedRate": 16.7,
    "timespan": "Annual"
  },
  "marketSegmentation": [
    {
      "segmentName": "Enterprise Resource Planning",
      "segmentDescription": "Finance, HR, and operational management solutions",
      "segmentSize": "$125 billion",
      "descriptionsegmentGrowth": "12.5%"Share
of this market",   },
   "properties": {
 
      "currentSharesegmentName": {"Customer Relationship   Management",
      "typesegmentDescription": "number"Sales, marketing, and service management solutions",
      "descriptionsegmentSize": "Current market share percentage"$96 billion",
      "segmentGrowth": "15.8%"
},    },
    "targetShare": {
   
      "typesegmentName": "number",Business Intelligence &  Analytics",
      "descriptionsegmentDescription": "TargetData analysis marketand sharevisualization percentagetools",
      "segmentSize": "$84 }billion",
 
      "growthRatesegmentGrowth": {"22.3%"
    }
  ],
  "typemarketTrends": "number",[
    "Rapid adoption of AI capabilities across "description": "Market share growth rate"all enterprise software categories",
    "Increased focus on vertical-specific },solutions and industry  clouds",
    "shareBySegment":Growing {importance of API-first architecture and integration capabilities",
    "type": "array",
    Shift toward composable business applications and microservices"
  ],
  "descriptionmarketBarriers": "Share[
 breakdown by market segment",High switching costs for core enterprise systems",
    "items":Data {security and sovereignty requirements",
    "Integration complexity with legacy  "type": "object",systems",
    "Procurement processes favoring incumbent providers"
  ],
  "propertiescompetitiveIntensity": {
      "level": "high",
       "segmentNamedescription": "Mature incumbents {face pressure from nimble cloud-native providers and platform expansion from tech giants"
  },
  "typeregulatoryFactors": [
"string",    "Data privacy regulations (GDPR, CCPA, etc.) influencing architectural decisions",
    "description": "Name ofIndustry-specific compliance requirements creating market segmentniches",
    "Antitrust scrutiny of platform providers affecting integration strategies"
  }],
  "technologicalFactors": [
    "AI/ML capabilities becoming table stakes across all "segmentShare": {
   categories",
    "Container-based architectures enabling multi-cloud deployments",
    "Low-code/no-code capabilities expanding addressable market",
   "type": "number",Edge computing changing deployment models for certain use cases"
  ],
     "descriptioneconomicFactors": "Share[
  within this segment"Subscription models creating predictable revenue streams",
    "Economic uncertainty driving focus on }provable ROI",
    "Digital transformation investments remaining priority despite budget }constraints",
    "Consolidation of vendors through mergers and }acquisitions"
  ],
  "socialFactors": [
 }   "Remote and hybrid work }driving demand for collaborative  }capabilities",
    "differentiationFactors":Employee {experience becoming key     "type": "arraypurchase criterion",
    "Growing emphasis "description": "Factors that differentiate this offeringon sustainability tracking and reporting",
    "Changing demographics "items": {
  of decision-makers favoring digital-native solutions"
  ],
  "typeenvironmentalFactors": "object",[
    "Cloud migration reducing on-premises data center footprints"properties":,
{    "Growing demand for carbon footprint tracking  capabilities"factor":,
{    "Supplier sustainability becoming procurement criterion"
  ],
  "typestrategicOpportunities": "string",[
    "Industry-specific AI capabilities to drive differentiation",
  "description": "Differentiating factor"Composable enterprise applications addressing        }flexibility requirements",
    "Mid-market  expansion with simplified implementation approaches"importance":,
{    "Integration platforms connecting best-of-breed solutions"
  ],
  "typestrategicThreats": "string",[
    "Platform consolidation reducing independent software vendor opportunities",
 "description": "Importance to customers",Commoditization of core functionality through standard APIs",
    "Pricing pressure  "enum": ["minimalfrom open-source alternatives",
"moderate", "important", "critical"]
       "Talent shortages limiting implementation capacity"
  ],
   },
          "uniqueness": {
            "type": "string","strategicAlignment": "This market analysis supports our strategic pivot to industry-focused cloud solutions and expansion of our AI capabilities across the product portfolio.",
  "performanceIndicators": [
     {
      "descriptionmetricName": "How unique this factor is",
     Market Share",
      "enummetricDescription": ["common", "somewhat unique", "highly uniquePercentage of total market revenue",
"exclusive"]      "currentValue": "3.8%",
   }   "targetValue": "5.2%",
    }  "unit": "Percentage"
   }     },

   "marketTrends": {
      "typemetricName": "arrayCompetitive Win Rate",
      "descriptionmetricDescription": "MarketPercentage trendsof affectingcompetitive thisdeals offeringwon",
      "itemscurrentValue": {
 "42%",
      "typetargetValue": "object55%",
 
      "propertiesunit": {"Percentage"
    }
  ],
  "trendIDdependencies": {[
    {
       "typedependencyType": "stringCritical",
      "domainType": "Capability",
      "descriptionentityID": "ID of market trend"
     "CAP-AI-001",
      "description": "AI/ML Development and Implementation capability"
    },
    {
      "impactdependencyType": "Important",
 {     "domainType": "Information",
      "typeentityID": "stringINFO-MARKET-003",
      "description": "Competitive Intelligence Database"
    "description": "Impact of trend on this offering",
}
  ],
  "relatedMarkets": [
    {
      "enummarketID": ["very negative", "negative", "neutral", "positive", "very positive"]"MKT-CLOUD-002",
      "relationshipType": "overlapping",
      "relationshipStrength": 4
    },
       ],
  "responseStrategyimprovementOpportunities": {[
    "Enhanced tracking of emerging     "type": "string"competitors",
    "More granular segment-specific growth analysis",
   "description": "HowBetter theintegration offeringof iscustomer respondingfeedback tointo thismarket trendintelligence"
  ]
}

Market Domain Schema

Cross-Domain Relationship Mappings

Info

Add to JSON Schema

Convert these Cross domain JSON schema snippets to tables

Market-Strategy Relationship Schema

Code Block

{
     }
        }
      }
    },
    "roadmapAlignment": {
      "type": "string",
      "description": "How product/service roadmap aligns with market evolution"
    },"$schema": "http://json-schema.org/draft-07/schema#",
  "title": "Market-Strategy Relationship Schema",
  "description": "Schema for relationships between Market domain and Strategy domain",
  "type": "object",
  "required": ["relationshipID", "marketID", "title", "influenceType"],
  "properties": {
    "performanceMetricsrelationshipID": {
      "type": "arraystring",
      "description": "MarketUnique performance metricsidentifier for this offeringrelationship",
    },
    "itemsmarketID": {
 
      "type": "objectstring",
      "description": "ID of "properties": {
the market element"
    },
    "metricNametitle": {
     
      "type": "string",
            "description": "Name of the metric"
     strategy"
    },
   
      "currentValueinfluenceType": {
      "type": "string",
      "typedescription": "string",Nature of the market influence on strategy",
      "descriptionenum": ["market-opportunity"Current value"
     , "competitive-response", "industry-adaptation", "technology-response", "market-entry", "market-exit", "other"]
    },

         "targetValueinfluenceStrength": {
      "type": "integer",
      "typedescription": "string",
 Strength of influence (1-5)",
       "descriptionminimum": 1,
"Target value"     "maximum": 5
    },
     
    "industryBenchmarkmarketFactors": {
      "type": "array",
      "typedescription": "string",Market factors influencing this   strategy",
      "descriptionitems": "Industry{
benchmark for comparison"      "type": "string"
   }   }
    },
}    "strategicResponses": {
 }     }
"type": "array",
 } }

Strategic Response Model Integration

Market-Related Rationales Schema

Code Block

{   "$schemadescription": "http://json-schema.org/draft-07/schema#",
  "title": "Market-Related Rationales Schema",How the strategy responds to market factors",
      "items": {
        "descriptiontype": "Schema for market-related rationales in the Strategic Response Model",
  "type": "object","string"
      }
    },
    "strategicObjectives": {
      "requiredtype": ["rationaleIDarray", "rationaleTitle",
      "description",: "triggerReference"],
  "properties": {Strategic objectives addressing market factors",
      "rationaleIDitems": {
        "type": "string",
      "description": "Unique identifier for the rationale"
    }
    },
    "rationaleTitlemarketAssumptions": {
      "type": "stringarray",
      "description": "Title or summary of the rationale"
    },Market assumptions underlying this strategy",
      "descriptionitems": {
        "type": "stringobject",
        "descriptionproperties": "Detailed{
  explanation supporting a strategic response"     },"assumption": {
    "triggerReference": {       "type": "string",
            "description": "Primary trigger this rationale responds to"Description of the assumption"
          },
          "triggerReferencesconfidenceLevel": {
            "type": "arraystring",
            "description": "OptionalConfidence multiple triggersin this rationale addressesassumption",
            "itemsenum": {
        "type": "string"["very low", "low", "moderate", "high", "very high"]
          },
    },      "marketIDsvalidationMethod": {
            "type": "arraystring",
            "description": "MarketsHow this rationaleassumption relatesis tovalidated",
        "items": { }
       "type": "string" }
      }
    },
    "linkedDomainsstrategicRisks": {
      "type": "array",
      "description": "BusinessRisks architecturerelated domainsto influenced or justified by this rationalemarket factors",
      "items": {
        "type": "string",
        "enum": ["Market",
"Capability", "Product", "Service", "Value_Stream", "Strategy", "Performance", "Information",   "Organizationtype",: "Initiativeobject",
"Customer"]        }"properties": {
     },     "rationaleTyperiskDescription": {
            "type": "string",
            "description": "TheDescription of justificationthe typerisk"
for this rationale",       "enum": ["Competitive_Response", "Market_Opportunity", "Defensive_Position", "Industry_Adaptation", "Growth_Initiative", "Market_Entry", "Market_Exit", "Innovation_Imperative", "Consolidation_Strategy"] },
          "likelihood": {
       },     "rationaleOrientationtype": {
 "string",
    "type": "string",       "description": "Whether the rationale is responding to existing conditions or anticipating future conditions",
      "enum": ["Reactive", "ProactiveProbability of occurrence",
            "enum": ["very low", "low", "moderate", "high", "very high"]
          },
          "marketInsightSourceimpact": {
            "type": "string",
            "description": "Source of market insights supporting this rationale",Potential impact if realized",
            "enum": ["Market_Researchminimal", "Competitive_Intelligencemoderate", "Industry_Analysissignificant", "Customer_Feedbacksevere", "Sales_Data", "Partner_Network", "External_Consultant", "Strategic_Planning"critical"]
          },
    "anticipatedOutcomes      "mitigationApproach": {
            "type": "arraystring",
            "description": "ForApproach proactiveto rationales,mitigating thethis expectedrisk"
benefits or outcomes",       "items": {}
        "type": "string"}
      }
    },
    "alternativesConsideredimplementationConsiderations": {
      "type": "arraystring",
      "description": "OtherMarket-related strategicconsiderations optionsfor thatimplementation"
were evaluated but not selected"},
 
    "itemssuccessMetrics": {
 
      "type": "objectarray",
 
      "propertiesdescription": {"Metrics for measuring strategic success in this     "alternativeID": {market",
             "type": "string",
  "items": {
         "descriptiontype": "Identifier for the alternative"object",
          },"properties": {
          "alternativeDescriptionmetricName": {
            "type": "string",
            "description": "DescriptionName of the alternative approachmetric"
          },
          "reasonForRejectioncurrentValue": {
            "type": "string",
            "description": "Why this approach wasn't selectedCurrent value"
          },
        }  "targetValue": {
   }
    },
    "reasoningPattern": {       "type": "string",
      "description": "The logical structure of the rationale",
      "enum"description": ["Competitive_Analysis_Based", "Market_Trend_Based", "Industry_Structure_Based", "Opportunity_Based", "Threat_Based", "Position_Based", "Differentiation_Based"]"Target value"
          },
    "evidenceBase      "timeframe": {
      "type": "string",
      "descriptiontype": "string"The,
foundation for the rationale",       "enum": ["Market_Data", "Competitive_Intelligencedescription",: "Industry_Analysis", "Customer_Research", "Sales_Trends", "Expert_Opinion", "Economic_Forecast"]Timeframe for achievement"
      },    }
"businessValueType": {       "type": "string",}
      }
"description": "The nature of value}
creation or preservation",}
  }

Market-Capability Relationship Schema

Code Block

{
   "enum$schema": ["Market_Share_Gain"http://json-schema.org/draft-07/schema#",
"Revenue_Growth", "Margin_Protection", "Competitive_Positiontitle",: "Market_Entry_Value-Capability Relationship Schema",
 "Innovation_Value", "Cost_Positiondescription",: "Brand_Value"]Schema for relationships between Market },domain and Capability   "competitiveImplications": {
   domain",
  "type": "object

Code Block


",
     "descriptionrequired": ["relationshipID"How this rationale affects competitive position",
   , "marketID", "title", "relationshipType"],
  "properties": {

       "implicationTyperelationshipID": {
 
        "type": "string",
   
      "description": "TypeUnique ofidentifier competitivefor implication",
          "enum": ["offensive", "defensive", "neutral", "repositioning"]
      this relationship"
    },
   
    "targetCompetitorsmarketID": {
          "type": "arraystring",
          "description": "CompetitorsID mostof affectedthe bymarket this rationaleelement",
     },
    "itemstitle": {
  
         "type": "string",
      "description": "Name of the }capability"
        },
   
    "expectedResponserelationshipType": {
   
      "type": "string",
 ,
        "description": "AnticipatedNature of competitivethe responserelationship",
      "enum":  }
      }["competitive-advantage", "market-requirement", "differentiation-driver", "parity-requirement", "emerging-need", "other"]
    },
    "marketRisksrelationshipStrength": {
      "type": "arrayinteger",
      "description": "Market risks associated withImportance of this rationale",capability to market     "items": {
 success (1-5)",
      "typeminimum": "object"1,
 
      "propertiesmaximum": {5
     },
    "riskDescriptionmarketValue": {
            "type": "string",

           "description": "DescriptionHow of the risk"
     this capability creates market value"
    },
          "likelihood"competitivePosition": {
      "type": "object",
      "typedescription": "integerPosition relative to competitors",
      "properties": {
        "descriptionpositionDescription": "Probability (1-5)",
  {
          "minimumtype": 1"string",
 
          "maximumdescription": 5"Description of competitive position"
        },
          "impactrelativeMeasure": {
 
          "type": "integerstring",
            "description": "PotentialMeasurement relative impact (1-5)to competitors",
 
          "minimumenum": 1["industry-leading",             "maximum": 5
 "above average", "average", "below average", "lagging"]
        },
          "mitigationcompetitiveGap": {
            "type": "string",
 
          "description": "MitigationGap approach"between capability and         }competitive requirements"
        }
      }
    },
    "dateCreatedmarketTrendAlignment": {
      "type": "stringobject",
      "formatdescription": "dateAlignment with market trends",
      "descriptionproperties": "The{
date the rationale was first recorded"     },
 "trendID": {
  "lastReviewed": {       "type": "string",
      "format": "date",
      "description": "TheID mostof recentrelated date of rationale review"
 market trend"
  },     "effectivenessRating": { },
      "type": "integer",       "description"alignmentLevel": "Optional evaluation{
of rationale effectiveness (1-5)",       "minimumtype": 1,"string",
          "maximumdescription": 5"Degree of alignment with  }trend",
 
  "author": {       "typeenum": ["stringhighly misaligned", "somewhat misaligned", "neutral", "somewhat aligned", "highly aligned"description":]
"The person or team who documented the rationale" },
   },     "orgUnitTitlealignmentDescription": {
          "type": "string",
          "description": "Description of alignment with "The organisational unit that owns or authored the rationale"trend"
        }
      }
    },
    "relatedRationalesdevelopmentPriority": {
      "type": "arrayobject",
      "description": "ReferencesMarket-based topriority otherfor relatedcapability rationalesdevelopment",
      "itemsproperties": {
        "typepriorityLevel": "string"
    {
 }     }   }
}

Market-Related Strategic Responses Schema

Code Block

{   "$schematype": "http://json-schema.org/draft-07/schema#string",
   "title": "Market-Related Strategic Responses Schema",   "description": "SchemaLevel forof market-related strategic responses in the Strategic Response Model",
  "type": "object",development priority",
          "requiredenum": ["responseIDlow", "responseTitlemedium", "responseDescriptionhigh", "triggerReferences", "rationaleReferences"]critical"]
        },
  "properties": {     "responseIDrationale": {
          "type": "string",
          "description": "A unique identifier for the strategic response"Rationale for this priority level"
        },
        "responseTitleinvestmentCase": {
          "type": "string",
          "description": "A concise title summarizing the strategic response"Business case for investment"
        }
      }
    },
    "responseTypeperformanceMetrics": {
      "type": "stringarray",
      "description": "TheMarket-based classificationmetrics offor thethis responsecapability",
      "enumitems": ["Market_Entry", "Market_Exit", "Competitive_Response", "Product_Innovation", "Repositioning", "Market_Expansion", "Defensive_Action", "Partnership_Strategy", "Pricing_Strategy", "Channel_Strategy"] {
        "type": "object",
        "properties": {
     },     "responseDescriptionmetricName": {
            "type": "string",
            "description": "AName detailed explanation of the strategicmetric"
 response, its objectives, and scope"     },
          "marketIDscurrentValue": {
            "type": "arraystring",
            "description": "Markets this response targets",Current performance"
          },
          "itemstargetValue": {
            "type": "string" "string",
            "description": "Target performance"
          },
     },     "competitorIDscompetitiveThreshold": {
            "type": "arraystring",
            "description": "CompetitorsMinimum thisperformance responseneeded addresses",for market success"
    "items": {     }
   "type": "string"     }
 }     },
    "triggerReferences":}
{  }
}

Market-Product/Service Relationship Schema

Code Block

{
  "type$schema": "arrayhttp://json-schema.org/draft-07/schema#",
   
  "descriptiontitle": "An array of triggerIDs that initiated this strategic response",
   Market-Product/Service Relationship Schema",
  "itemsdescription": "Schema for {relationships between Market domain and Product/Service domains",
  "type": "stringobject",
  "required": ["relationshipID", "marketID",  }
"offeringType", "title", "positioningType"],
   },"properties": {
    "rationaleReferencesrelationshipID": {
      "type": "arraystring",
      "description": "AnUnique identifier arrayfor ofthis rationaleIDsrelationship"
providing justification for this response"},
      "itemsmarketID": {
        "type": "string",
       }"description": "ID of the market element"
    },
    "performanceIndicatorReferencesofferingType": {
      "type": "arraystring",
      "description": "MetricsWhether this is a product or service",
 KPIs that will be used to measure the success of the strategic response",
 "enum": ["product", "service"]
    },
    "itemstitle": {
 
      "type": "string",
      } "description": "Name of the product or service"
    },
    "marketOutcomespositioningType": {
      "type": "arraystring",
      "description": "SpecificMarket marketpositioning outcomes resulting from this responseof offering",
      "itemsenum": {
        "type": "string"
      }["premium", "value", "low-cost", "niche", "innovative", "other"]
    },
    "competitiveAdvantagemarketFit": {
      "type": "object",
      "description": "CompetitiveHow advantagewell createdthe oroffering enhancedfits bymarket this responseneeds",
      "properties": {
        "advantageTypefitLevel": {
          "type": "string",
          "description": "TypeDegree of competitivemarket advantagefit",
 
        "enum": ["cost", "differentiationenum",: ["focuspoor", "innovationfair", "scalegood", "networkexcellent", "otherperfect"]
        },
        "descriptionfitDescription": {
          "type": "string",
          "description": "Description of themarket competitive advantagefit"
        },
        "sustainabilitygaps": {
          "type": "stringarray",
          "description": "HowGaps sustainablebetween thisoffering advantageand willmarket beneeds",
          "enumitems": ["short-term", "medium-term", "long-term", "structural"]{
            "type": "string"
          }
        }
      }
    },
    "competitiveComparison": {
      "type": "array",
 }     "description": "Comparison }with competitive offerings",
  },
    "affectedDomainsitems": {
        "type": "arrayobject",
        "descriptionproperties": "A list of business architecture domains impacted by this response",{
          "itemscompetitorID": {
            "type": "string",
         "enum": ["Market", "Capability", "Productdescription",: "Service", "Value_Stream", "Strategy", "Performance", "Information", "Organization", "Initiative", "Customer"]ID of competitor position"
          },
    },      "implementationPlancompetitorOffering": {
            "type": "string",
            "description": "A reference or description of the plan outlining how the response will be executed"Name of competitive offering"
          },
     },     "marketPositionChangesstrengthsAgainst": {
            "type": "array",
            "description": "SpecificAdvantages changesover tocompetitor",
market position resulting from this response",       "items": {
              "type": "objectstring",
        "properties": {   }
       "marketID": {  },
          "typeweaknessesAgainst": "string",{
            "descriptiontype": "array"ID,
of the affected market"         "description": "Disadvantages against }competitor",
            "changeDescriptionitems": {
              "type": "string",
            }
         "description": "Description of the change" },
          "overallPosition": {
 },           "expectedImpacttype": {"string",
            "typedescription": "stringOverall position compared to this competitor",
            "descriptionenum": ["significantly weaker", "somewhat weaker", "Expected impact on market position"comparable", "somewhat stronger", "significantly stronger"]
          }
        }
      }
    },
    "expectedOutcomesmarketShare": {
      "type": "stringobject",
      "description": "A descriptionShare of thethis anticipatedmarket",
results or benefits from implementing the response"properties": {
   },     "responsibleOrgUnitscurrentShare": {
      "type": "array",
      "descriptiontype": "number"Organisation,
units accountable for executing the strategic response",
      "itemsdescription": {"Current market        "type": "stringshare percentage"
        },
    },
    "startDatetargetShare": {
          "type": "stringnumber",
      "format": "date",
      "description": "TheTarget plannedmarket startshare datepercentage"
for implementing the strategic response"     },
        "endDategrowthRate": {
          "type": "stringnumber",
   
  "format": "date",       "description": "TheMarket plannedshare completiongrowth daterate"
for the strategic response"     },
        "statusshareBySegment": {
   
  "type": "string",       "descriptiontype": "Thearray",
current status of the strategic response",       "enumdescription": ["Planned", "In_Progress", "Completed", "Deferred", "Cancelled"]Share breakdown by market segment",
     },     "lastUpdateditems": {
            "type": "stringobject",
            "formatproperties": "date",{
      "description": "The date when the strategic response record was last updated"
 "segmentName": {
   },     "marketFeedbackMechanism": {       "type": "string",
                "description": "HowName of market feedback will be collected on this response" segment"
              },
              "competitiveMonitoringsegmentShare": {
                "type": "objectnumber",
                "description": "How competitive reactions will be monitored",Share within this segment"
      "properties": {       }
 "monitoringApproach": {          }
"type": "string",         }
 "description": "Approach to monitoring competitive responses"  }
      },
    },
    "keyIndicatorsdifferentiationFactors": {
  
       "type": "array",
          "description": "KeyFactors that indicatorsdifferentiate beingthis monitoredoffering",
  
       "items": {
            "type": "stringobject",
        "properties": {
  }        "factor": {
   },         "responseThresholdstype": "string",
{            "typedescription": "string"Differentiating factor"
          },
          "descriptionimportance": "Conditions that would trigger adjustments" {
            "type": "string",
   }       }  "description": "Importance to }customers",
    "strategicThemes": {       "typeenum": ["minimal", "arraymoderate", "important", "critical"]
     "description": "An array of strategic priorities},
that this initiative supports",       "itemsuniqueness": {
            "type": "string",
      }     }
  }
}

Market/Competitive Domain Schema Properties

Market Domain Attributes

Property	Description	Example
`marketID`	Unique identifier for the market element	"MKT-ENTSW-001"
`title`	The name or title of the market or competitive landscape	"Enterprise Cloud Software Market"
`description`	A detailed explanation of the market environment	"The market for cloud-based enterprise software solutions, including SaaS, PaaS, and IaaS offerings targeting medium to large organizations."
`marketDefinition`	Definition of market boundaries and characteristics	"Cloud-based software solutions designed for organizations with 500+ employees, providing business functionality through subscription models."
`orgUnitTitle`	The organization unit(s) responsible for market intelligence	"Market Intelligence Division"
`orgUnitRoles`	Specific roles within the organization unit that manage market analysis	["Market Research Manager", "Competitive Analyst"]
`marketSize`	Current and projected market dimensions	{"currentSize": "$457 billion", "projectedSize": "$892 billion"}
`marketGrowthRate`	Rate of market expansion or contraction	{"currentRate": 18.2, "projectedRate": 16.7}
`marketSegmentation`	How the overall market is divided	[{"segmentName": "Enterprise Resource Planning", "segmentSize": "$125 billion"}]
`marketTrends`	Emerging patterns and directional shifts	["Rapid adoption of AI capabilities", "Shift toward composable applications"]
`marketBarriers`	Obstacles to market entry or expansion	["High switching costs", "Data security requirements"]
`competitiveIntensity`	Level of competition in the market	{"level": "high", "description": "Mature incumbents face pressure from nimble cloud-native providers"}
`regulatoryFactors`	Regulatory influences on the market	["Data privacy regulations", "Industry-specific compliance requirements"]
`technologicalFactors`	Technology impacts on the market	["AI/ML capabilities becoming table stakes", "Low-code capabilities expanding market"]
`economicFactors`	Economic influences on the market	["Subscription models creating predictable revenue", "Focus on provable ROI"]
`socialFactors`	Social trends affecting the market	["Remote work driving demand for collaboration", "Focus on employee experience"]
`environmentalFactors`	Environmental considerations	["Cloud migration reducing data center footprints", "Carbon footprint tracking"]
`strategicOpportunities`	Market-based opportunities identified	["Industry-specific AI capabilities", "Mid-market expansion"]
`strategicThreats`	Market-based threats identified	["Platform consolidation", "Pricing pressure from open-source alternatives"]
`strategicAlignment`	How market understanding supports strategy	"Supports our strategic pivot to industry-focused cloud solutions"
`performanceIndicators`	Metrics used to measure market performance	[{"metricName": "Market Share", "currentValue": "3.8%", "targetValue": "5.2%"}]
`dependencies`	Other domains, processes, or systems supporting market analysis	[{"dependencyType": "Critical", "domainType": "Capability", "entityID": "CAP-AI-001"}]
`relatedMarkets`	Other markets with relationships to this one	[{"marketID": "MKT-CLOUD-002", "relationshipType": "overlapping"}]
`improvementOpportunities`	Areas where market intelligence can be enhanced	["Enhanced tracking of emerging competitors", "Better integration of customer feedback"]

Competitive Position Element Schema

Property	Description	Example
`positionID`	Unique identifier for the competitive position	"CP-SFCRM-001"
`competitorName`	Name of the specific competitor	"Salesforce"
`description`	Detailed description of the competitive position	"Market leader in cloud CRM with expanding platform capabilities"
`orgUnitTitle`	The organization unit responsible for monitoring this competitor	"Competitive Intelligence Team"
`marketID`	ID of the market this competitor operates in	"MKT-ENTSW-001"
`competitorType`	Classification of competitor	"direct"
`competitorStrength`	Overall competitive strength (1-5)	5
`marketShare`	Estimated share of relevant market	{"value": 19.5, "year": "2024", "trend": "increasing"}
`valueProposition`	Competitor's core value proposition	"Integrated customer 360 platform with industry-specific solutions"
`targetCustomers`	Competitor's primary customer segments	["Enterprise companies", "Mid-market organizations"]
`competitiveAdvantages`	Areas of competitor strength	[{"advantage": "Platform ecosystem", "impactLevel": 5, "domain": "Technology"}]
`competitiveDisadvantages`	Areas of competitor weakness	[{"disadvantage": "Pricing complexity", "exploitability": 3, "domain": "Price"}]
`strategicDirection`	Observed strategic direction of competitor	"Expanding into adjacent markets through acquisitions and platform extensions"
`recentActions`	Notable competitor movements	[{"date": "2024-02-15", "description": "Acquired AI analytics startup", "significance": 4}]
`responseStrategies`	Organizational responses to this competitor	["Simplified pricing structure", "Enhanced integration capabilities"]
`benchmarkMetrics`	Key metrics for competitive comparison	[{"metricName": "Customer retention", "competitorValue": "94%", "organizationValue": "91%"}]
`monitoringFrequency`	How often this competitor is formally assessed	"monthly"
`informationSources`	Sources of competitive intelligence	["Analyst reports", "Customer feedback", "Win/loss analysis"]
`lastUpdated`	Date of last competitive assessment	"2024-03-10"

Market Trend Element Schema

Property	Description	Example
`trendID`	Unique identifier for the market trend	"TREND-AI-001"
`trendTitle`	Name of the specific trend	"Generative AI in Enterprise Applications"
`description`	Detailed explanation of the trend	"Integration of generative AI capabilities into core enterprise software functions"
`orgUnitTitle`	The organization unit responsible for monitoring this trend	"Market Analysis Department"
`marketID`	ID of the market this trend affects	"MKT-ENTSW-001"
`trendTimeframe`	Expected duration and development timeline	{"emergenceDate": "2022-11-30", "maturityEstimate": "2026", "duration": "long-term"}
`trendImpact`	Potential impact on the organization	{"impactLevel": "disruptive", "opportunityScore": 4, "threatScore": 3}
`trendEvidence`	Supporting data and observations	[{"evidenceType": "market data", "source": "Gartner Research", "date": "2024-01-15"}]
`trendUncertainty`	Level of certainty about the trend	{"uncertaintyLevel": "moderate", "uncertaintyFactors": ["Regulatory constraints", "Technical limitations"]}
`affectedDomains`	Business domains impacted by this trend	[{"domainType": "Product", "impactDescription": "Requires AI capabilities in all products", "impactSeverity": 5}]
`responseStrategies`	Approaches to addressing the trend	[{"strategyName": "AI Integration Initiative", "implementationStatus": "implementing"}]
`trendMonitoring`	How the trend is being tracked	{"monitoringMethod": "Quarterly assessment", "frequency": "quarterly"}
`triggerPoints`	Events that would accelerate response	[{"triggerDescription": "Competitor launches comprehensive AI suite", "likelihood": "high"}]
`relatedTrends`	Other trends connected to this one	[{"trendID": "TREND-COMP-002", "relationshipType": "reinforcing", "relationshipStrength": 4}]
`lastUpdated`	Date of last trend assessment	"2024-03-15"

Industry Analysis Element Schema

Property	Description	Example
`industryID`	Unique identifier for the industry analysis	"IND-CLOUD-001"
`industryName`	Name of the specific industry	"Cloud Computing Industry"
`description`	Detailed description of the industry	"Providers of cloud-based infrastructure, platforms, and software services"
`orgUnitTitle`	The organization unit responsible for industry analysis	"Strategy and Market Intelligence"
`marketID`	ID of the related market	"MKT-ENTSW-001"
`industryMaturity`	Current lifecycle stage	"growth"
`industryStructure`	Key structural characteristics	{"concentration": "moderately concentrated", "majorPlayers": ["AWS", "Microsoft", "Google"]}
`powerBalance`	Balance of power in the value chain	{"dominantParty": "producers", "powerDynamics": "Large cloud providers have significant leverage"}
`profitabilityDrivers`	Factors driving industry profitability	[{"driver": "Economies of scale", "impact": "very positive", "trend": "stable"}]
`disruptionPotential`	Likelihood of industry disruption	{"disruptionLevel": "moderate", "disruptionSources": [{"source": "Edge computing", "likelihood": "high"}]}
`entryBarriers`	Obstacles to new market entrants	[{"barrier": "Capital requirements", "strength": "high", "trend": "stable"}]
`substitutionThreats`	Threat of substitute products/services	[{"substitute": "On-premises solutions", "threatLevel": "low", "switchingCosts": "high"}]
`supplierLeverage`	Power of suppliers in the industry	{"overallLeverage": "low", "concentration": "fragmented"}
`customerLeverage`	Power of customers in the industry	{"overallLeverage": "moderate", "switchingCosts": "high"}
`regulatoryLandscape`	Regulatory factors affecting industry	{"regulatoryBurden": "increasing", "keyRegulations": [{"regulation": "Data sovereignty laws"}]}
`innovationDynamics`	Innovation patterns in the industry	{"innovationRate": "rapid", "innovationFocus": ["AI integration", "Security"]}
`industryOutlook`	Future outlook for the industry	{"shortTermOutlook": "Strong growth", "mediumTermOutlook": "Continued expansion"}
`opportunitiesAndThreats`	Industry-specific opportunities and threats	{"opportunities": ["Hybrid cloud integration"], "threats": ["Commodity pricing"]}
`strategicImplications`	Strategic implications of this industry analysis	"Focus on differentiated services and industry-specific solutions"
`lastUpdated`	Date of last industry analysis update	"2024-02-28"

Market-Strategy Relationship Schema

...

Property

...

Description

...

Example

...

relationshipID

...

Unique identifier for this relationship

...

"REL-MKTSTR-001"

...

marketID

...

ID of the market element

...

"MKT-ENTSW-001"

...

title

...

Name of the strategy

...

"Cloud Platform Expansion Strategy"

...

influenceType

...

Nature of the market influence on strategy

...

"market-opportunity"

...

influenceStrength

...

Strength of influence (1-5)

...

4

...

marketFactors

...

Market factors influencing this strategy

...

["Growing demand for integrated solutions", "AI capability requirements"]

...

strategicResponses

...

How the strategy responds to market factors

...

["Platform expansion", "Strategic acquisitions in AI space"]

...

strategicObjectives

...

Strategic objectives addressing market factors

...

["Achieve 25% market share in target segments", "Establish leadership in AI capabilities"]

...

marketAssumptions

...

Market assumptions underlying this strategy

...

[{"assumption": "AI adoption will accelerate", "confidenceLevel": "high"}]

...

strategicRisks

...

Risks related to market factors

...

 "description": "How unique this factor is",
            "enum": ["common", "somewhat unique", "highly unique", "exclusive"]
          }
        }
      }
    },
    "marketTrends": {
      "type": "array",
      "description": "Market trends affecting this offering",
      "items": {
        "type": "object",
        "properties": {
          "trendID": {
            "type": "string",
            "description": "ID of market trend"
          },
          "impact": {
            "type": "string",
            "description": "Impact of trend on this offering",
            "enum": ["very negative", "negative", "neutral", "positive", "very positive"]
          },
          "responseStrategy": {
            "type": "string",
            "description": "How the offering is responding to this trend"
          }
        }
      }
    },
    "roadmapAlignment": {
      "type": "string",
      "description": "How product/service roadmap aligns with market evolution"
    },
    "performanceMetrics": {
      "type": "array",
      "description": "Market performance metrics for this offering",
      "items": {
        "type": "object",
        "properties": {
          "metricName": {
            "type": "string",
            "description": "Name of the metric"
          },
          "currentValue": {
            "type": "string",
            "description": "Current value"
          },
          "targetValue": {
            "type": "string",
            "description": "Target value"
          },
          "industryBenchmark": {
            "type": "string",
            "description": "Industry benchmark for comparison"
          }
        }
      }
    }
  }
}

Market/Competitive Domain Schema Properties

Market Domain Attributes

Property	Description	Example
`marketID`	Unique identifier for the market element	"MKT-ENTSW-001"
`title`	The name or title of the market or competitive landscape	"Enterprise Cloud Software Market"
`description`	A detailed explanation of the market environment	"The market for cloud-based enterprise software solutions, including SaaS, PaaS, and IaaS offerings targeting medium to large organizations."
`marketDefinition`	Definition of market boundaries and characteristics	"Cloud-based software solutions designed for organizations with 500+ employees, providing business functionality through subscription models."
`orgUnitTitle`	The organization unit(s) responsible for market intelligence	"Market Intelligence Division"
`orgUnitRoles`	Specific roles within the organization unit that manage market analysis	["Market Research Manager", "Competitive Analyst"]
`marketSize`	Current and projected market dimensions	{"currentSize": "$457 billion", "projectedSize": "$892 billion"}
`marketGrowthRate`	Rate of market expansion or contraction	{"currentRate": 18.2, "projectedRate": 16.7}
`marketSegmentation`	How the overall market is divided	[{"segmentName": "Enterprise Resource Planning", "segmentSize": "$125 billion"}]
`marketTrends`	Emerging patterns and directional shifts	["Rapid adoption of AI capabilities", "Shift toward composable applications"]
`marketBarriers`	Obstacles to market entry or expansion	["High switching costs", "Data security requirements"]
`competitiveIntensity`	Level of competition in the market	{"level": "high", "description": "Mature incumbents face pressure from nimble cloud-native providers"}
`regulatoryFactors`	Regulatory influences on the market	["Data privacy regulations", "Industry-specific compliance requirements"]
`technologicalFactors`	Technology impacts on the market	["AI/ML capabilities becoming table stakes", "Low-code capabilities expanding market"]
`economicFactors`	Economic influences on the market	["Subscription models creating predictable revenue", "Focus on provable ROI"]
`socialFactors`	Social trends affecting the market	["Remote work driving demand for collaboration", "Focus on employee experience"]
`environmentalFactors`	Environmental considerations	["Cloud migration reducing data center footprints", "Carbon footprint tracking"]
`strategicOpportunities`	Market-based opportunities identified	["Industry-specific AI capabilities", "Mid-market expansion"]
`strategicThreats`	Market-based threats identified	["Platform consolidation", "Pricing pressure from open-source alternatives"]
`strategicAlignment`	How market understanding supports strategy	"Supports our strategic pivot to industry-focused cloud solutions"
`performanceIndicators`	Metrics used to measure market performance	[{"metricName": "Market Share", "currentValue": "3.8%", "targetValue": "5.2%"}]
`dependencies`	Other domains, processes, or systems supporting market analysis	[{"dependencyType": "Critical", "domainType": "Capability", "entityID": "CAP-AI-001"}]
`relatedMarkets`	Other markets with relationships to this one	[{"marketID": "MKT-CLOUD-002", "relationshipType": "overlapping"}]
`improvementOpportunities`	Areas where market intelligence can be enhanced	["Enhanced tracking of emerging competitors", "Better integration of customer feedback"]

Competitive Position Element Schema

Property	Description	Example
`positionID`	Unique identifier for the competitive position	"CP-SFCRM-001"
`competitorName`	Name of the specific competitor	"Salesforce"
`description`	Detailed description of the competitive position	"Market leader in cloud CRM with expanding platform capabilities"
`orgUnitTitle`	The organization unit responsible for monitoring this competitor	"Competitive Intelligence Team"
`marketID`	ID of the market this competitor operates in	"MKT-ENTSW-001"
`competitorType`	Classification of competitor	"direct"
`competitorStrength`	Overall competitive strength (1-5)	5
`marketShare`	Estimated share of relevant market	{"value": 19.5, "year": "2024", "trend": "increasing"}
`valueProposition`	Competitor's core value proposition	"Integrated customer 360 platform with industry-specific solutions"
`targetCustomers`	Competitor's primary customer segments	["Enterprise companies", "Mid-market organizations"]
`competitiveAdvantages`	Areas of competitor strength	[{"advantage": "Platform ecosystem", "impactLevel": 5, "domain": "Technology"}]
`competitiveDisadvantages`	Areas of competitor weakness	[{"disadvantage": "Pricing complexity", "exploitability": 3, "domain": "Price"}]
`strategicDirection`	Observed strategic direction of competitor	"Expanding into adjacent markets through acquisitions and platform extensions"
`recentActions`	Notable competitor movements	[{"date": "2024-02-15", "description": "Acquired AI analytics startup", "significance": 4}]
`responseStrategies`	Organizational responses to this competitor	["Simplified pricing structure", "Enhanced integration capabilities"]
`benchmarkMetrics`	Key metrics for competitive comparison	[{"metricName": "Customer retention", "competitorValue": "94%", "organizationValue": "91%"}]
`monitoringFrequency`	How often this competitor is formally assessed	"monthly"
`informationSources`	Sources of competitive intelligence	["Analyst reports", "Customer feedback", "Win/loss analysis"]
`lastUpdated`	Date of last competitive assessment	"2024-03-10"

Market Trend Element Schema

Property	Description	Example
`trendID`	Unique identifier for the market trend	"TREND-AI-001"
`trendTitle`	Name of the specific trend	"Generative AI in Enterprise Applications"
`description`	Detailed explanation of the trend	"Integration of generative AI capabilities into core enterprise software functions"
`orgUnitTitle`	The organization unit responsible for monitoring this trend	"Market Analysis Department"
`marketID`	ID of the market this trend affects	"MKT-ENTSW-001"
`trendTimeframe`	Expected duration and development timeline	{"emergenceDate": "2022-11-30", "maturityEstimate": "2026", "duration": "long-term"}
`trendImpact`	Potential impact on the organization	{"impactLevel": "disruptive", "opportunityScore": 4, "threatScore": 3}
`trendEvidence`	Supporting data and observations	[{"evidenceType": "market data", "source": "Gartner Research", "date": "2024-01-15"}]
`trendUncertainty`	Level of certainty about the trend	{"uncertaintyLevel": "moderate", "uncertaintyFactors": ["Regulatory constraints", "Technical limitations"]}
`affectedDomains`	Business domains impacted by this trend	[{"domainType": "Product", "impactDescription": "Requires AI capabilities in all products", "impactSeverity": 5}]
`responseStrategies`	Approaches to addressing the trend	[{"strategyName": "AI Integration Initiative", "implementationStatus": "implementing"}]
`trendMonitoring`	How the trend is being tracked	{"monitoringMethod": "Quarterly assessment", "frequency": "quarterly"}
`triggerPoints`	Events that would accelerate response	[{"triggerDescription": "Competitor launches comprehensive AI suite", "likelihood": "high"}]

implementationConsiderations

Market-related considerations for implementation

"Prioritize industries with highest AI adoption rates"

successMetrics

Metrics for measuring strategic success in this market

relatedTrends

Other trends connected to this one

[{"

metricName

trendID": "

Market share growth

TREND-COMP-002", "

targetValue

relationshipType":

"3% annually"

"reinforcing", "relationshipStrength": 4}]

...

lastUpdated

Date of last trend assessment

"2024-03-15"

Industry Analysis Element Schema

Property	Description	Example

relationshipID

industryID

Unique identifier for

this relationship

the industry analysis

"

REL

IND-

MKTCAP

CLOUD-001"

marketID

industryName

ID

Name of the

market element

specific industry

"

MKT-ENTSW-001

Cloud Computing Industry"

title

description

Name of the capability

"AI Model Development"

relationshipType

Nature of the relationship

"competitive-advantage"

relationshipStrength

Importance of this capability to market success (1-5)

5

marketValue

How this capability creates market value

"Enables differentiation through superior predictive analytics and automation"

competitivePosition

Position relative to competitors

{"positionDescription": "Leading in specific industry algorithms", "relativeMeasure": "above average"}

marketTrendAlignment

Alignment with market trends

{"trendID": "TREND-AI-001", "alignmentLevel": "highly aligned"}

developmentPriority

Market-based priority for capability development

{"priorityLevel": "critical", "rationale": "Fundamental to product differentiation"}

performanceMetrics

Market-based metrics for this capability

[{"metricName": "Model accuracy", "currentValue": "87%", "targetValue": "94%"}]

Market-Product/Service Relationship Schema

Property	Description	Example
`relationshipID`	Unique identifier for this relationship	"REL-MKTPROD-001"
`marketID`	ID of the market element	"MKT-ENTSW-001"
`offeringType`	Whether this is a product or service	"product"
`title`	Name of the product or service	"IntelliSuite Analytics Platform"
`positioningType`	Market positioning of offering	"premium"
`marketFit`	How well the offering fits market needs	{"fitLevel": "good", "gaps": ["Limited industry-specific templates"]}
`competitiveComparison`	Comparison with competitive offerings	[{"competitorID": "CP-SFCRM-001", "strengthsAgainst": ["Better data integration"]}]
`marketShare`	Share of this market	{"currentShare": 5.2, "targetShare": 8.0, "growthRate": 1.8}
`differentiationFactors`	Factors that differentiate this offering	[{"factor": "Real-time processing", "importance": "critical", "uniqueness": "highly unique"}]
`marketTrends`	Market trends affecting this offering	[{"trendID": "TREND-AI-001", "impact": "positive"}]
`roadmapAlignment`	How product/service roadmap aligns with market evolution	"Roadmap emphasizes AI integration and industry specialization"
`performanceMetrics`	Market performance metrics for this offering	[{"metricName": "Competitive win rate", "currentValue": "48%", "targetValue": "60%"}]

Market-Related Rationales Schema

Property	Description	Example
`rationaleID`	Unique identifier for the rationale	"RAT-COMP-001"
`rationaleTitle`	Title or summary of the rationale	"Platform Expansion Response"
`description`	Detailed explanation supporting a strategic response	"Expanding our platform capabilities to counter competitive threat"
`triggerReference`	Primary trigger this rationale responds to	"TRIG-COMP-001"
`triggerReferences`	Optional multiple triggers this rationale addresses	["TRIG-COMP-001", "TRIG-TECH-003"]
`marketIDs`	Markets this rationale relates to	["MKT-ENTSW-001"]
`linkedDomains`	Business architecture domains influenced or justified by this rationale	["Market", "Product", "Capability"]
`rationaleType`	The justification type for this rationale	"Competitive_Response"
`rationaleOrientation`	Whether the rationale is responding to existing conditions or anticipating future conditions	"Proactive"
`marketInsightSource`	Source of market insights supporting this rationale	"Competitive_Intelligence"
`anticipatedOutcomes`	For proactive rationales, the expected benefits or outcomes	["Improved customer retention", "Increased market share"]
`alternativesConsidered`	Other strategic options that were evaluated but not selected	[{"alternativeDescription": "Maintain current focus", "reasonForRejection": "Increasing market risk"}]
`reasoningPattern`	The logical structure of the rationale	"Competitive_Analysis_Based"
`evidenceBase`	The foundation for the rationale	"Market_Data"
`businessValueType`	The nature of value creation or preservation	"Competitive_Position"
`competitiveImplications`	How this rationale affects competitive position	{"implicationType": "defensive", "targetCompetitors": ["Salesforce"]}
`marketRisks`	Market risks associated with this rationale	[{"riskDescription": "Resource dilution", "likelihood": 3, "impact": 4}]
`dateCreated`	The date the rationale was first recorded	"2024-01-20"
`effectivenessRating`	Optional evaluation of rationale effectiveness (1-5)	4
`author`	The person or team who documented the rationale	"Strategic Planning Team"
`orgUnitTitle`	The organisational unit that owns or authored the rationale	"Strategy Department"
`relatedRationales`	References to other related rationales	["RAT-TECH-004"]

Market-Related Strategic Responses Schema

Property

Description

Example

responseID

A unique identifier for the strategic response

"RESP-PLAT-002"

responseTitle

A concise title summarizing the strategic response

"Platform Capability Expansion"

responseType

The classification of the response

"Competitive_Response"

responseDescription

A detailed explanation of the strategic response, its objectives, and scope

"Expanding our platform capabilities through both development and acquisition"

marketIDs

Markets this response targets

["MKT-ENTSW-001"]

competitorIDs

Competitors this response addresses

["CP-SFCRM-001"]

triggerReferences

An array of triggerIDs that initiated this strategic response

["TRIG-COMP-001"]

rationaleReferences

An array of rationaleIDs providing justification for this response

["RAT-COMP-001"]

performanceIndicatorReferences

Metrics or KPIs that will be used to measure the success of the strategic response

["KPI-PLATFORM-001", "KPI-MARKET-003"]

marketOutcomes

Specific market outcomes resulting from this response

["Increased market share", "Improved competitive positioning"]

competitiveAdvantage

Competitive advantage created or enhanced by this response

{"advantageType": "differentiation", "sustainability": "medium-term"}

affectedDomains

A list of business architecture domains impacted by this response

["Market", "Product", "Capability"]

implementationPlan

A reference or description of the plan outlining how the response will be executed

"Two-phase approach with initial integration followed by market expansion"

marketPositionChanges

Specific changes to market position resulting from this response

[{"marketID": "MKT-ENTSW-001", "changeDescription": "Expanded solution footprint"}]

expectedOutcomes

A description of the anticipated results or benefits from implementing the response

"Strengthened competitive position and reduced customer churn"

responsibleOrgUnits

Organisation units accountable for executing the strategic response

["Product Strategy", "Technology Development"]

startDate

The planned start date for implementing the strategic response

"2024-02-01"

endDate

The planned completion date for the strategic response

"2025-06-30"

status

The current status of the strategic response

"In_Progress"

lastUpdated

The date when the strategic response record was last updated

"2024-03-15"

marketFeedbackMechanism

How market feedback will be collected on this response

"Quarterly customer advisory board and competitive win/loss analysis"

competitiveMonitoring

How competitive reactions will be monitored

{"monitoringApproach": "Dedicated competitive tracking team"}

strategicThemes

An array of strategic priorities that this initiative supports

["Platform Leadership", "Solution Integration"]

Detailed description of the industry	"Providers of cloud-based infrastructure, platforms, and software services"
`orgUnitTitle`	The organization unit responsible for industry analysis	"Strategy and Market Intelligence"
`marketID`	ID of the related market	"MKT-ENTSW-001"
`industryMaturity`	Current lifecycle stage	"growth"
`industryStructure`	Key structural characteristics	{"concentration": "moderately concentrated", "majorPlayers": ["AWS", "Microsoft", "Google"]}
`powerBalance`	Balance of power in the value chain	{"dominantParty": "producers", "powerDynamics": "Large cloud providers have significant leverage"}
`profitabilityDrivers`	Factors driving industry profitability	[{"driver": "Economies of scale", "impact": "very positive", "trend": "stable"}]
`disruptionPotential`	Likelihood of industry disruption	{"disruptionLevel": "moderate", "disruptionSources": [{"source": "Edge computing", "likelihood": "high"}]}
`entryBarriers`	Obstacles to new market entrants	[{"barrier": "Capital requirements", "strength": "high", "trend": "stable"}]
`substitutionThreats`	Threat of substitute products/services	[{"substitute": "On-premises solutions", "threatLevel": "low", "switchingCosts": "high"}]
`supplierLeverage`	Power of suppliers in the industry	{"overallLeverage": "low", "concentration": "fragmented"}
`customerLeverage`	Power of customers in the industry	{"overallLeverage": "moderate", "switchingCosts": "high"}
`regulatoryLandscape`	Regulatory factors affecting industry	{"regulatoryBurden": "increasing", "keyRegulations": [{"regulation": "Data sovereignty laws"}]}
`innovationDynamics`	Innovation patterns in the industry	{"innovationRate": "rapid", "innovationFocus": ["AI integration", "Security"]}
`industryOutlook`	Future outlook for the industry	{"shortTermOutlook": "Strong growth", "mediumTermOutlook": "Continued expansion"}
`opportunitiesAndThreats`	Industry-specific opportunities and threats	{"opportunities": ["Hybrid cloud integration"], "threats": ["Commodity pricing"]}
`strategicImplications`	Strategic implications of this industry analysis	"Focus on differentiated services and industry-specific solutions"
`lastUpdated`	Date of last industry analysis update	"2024-02-28"

Market-Strategy Relationship Schema

Property	Description	Example
`relationshipID`	Unique identifier for this relationship	"REL-MKTSTR-001"
`marketID`	ID of the market element	"MKT-ENTSW-001"
`title`	Name of the strategy	"Cloud Platform Expansion Strategy"
`influenceType`	Nature of the market influence on strategy	"market-opportunity"
`influenceStrength`	Strength of influence (1-5)	4
`marketFactors`	Market factors influencing this strategy	["Growing demand for integrated solutions", "AI capability requirements"]
`strategicResponses`	How the strategy responds to market factors	["Platform expansion", "Strategic acquisitions in AI space"]
`strategicObjectives`	Strategic objectives addressing market factors	["Achieve 25% market share in target segments", "Establish leadership in AI capabilities"]
`marketAssumptions`	Market assumptions underlying this strategy	[{"assumption": "AI adoption will accelerate", "confidenceLevel": "high"}]
`strategicRisks`	Risks related to market factors	[{"riskDescription": "Competitive response from incumbent", "likelihood": "high"}]
`implementationConsiderations`	Market-related considerations for implementation	"Prioritize industries with highest AI adoption rates"
`successMetrics`	Metrics for measuring strategic success in this market	[{"metricName": "Market share growth", "targetValue": "3% annually"}]

Market-Capability Relationship Schema

Property	Description	Example
`relationshipID`	Unique identifier for this relationship	"REL-MKTCAP-001"
`marketID`	ID of the market element	"MKT-ENTSW-001"
`title`	Name of the capability	"AI Model Development"
`relationshipType`	Nature of the relationship	"competitive-advantage"
`relationshipStrength`	Importance of this capability to market success (1-5)	5
`marketValue`	How this capability creates market value	"Enables differentiation through superior predictive analytics and automation"
`competitivePosition`	Position relative to competitors	{"positionDescription": "Leading in specific industry algorithms", "relativeMeasure": "above average"}
`marketTrendAlignment`	Alignment with market trends	{"trendID": "TREND-AI-001", "alignmentLevel": "highly aligned"}
`developmentPriority`	Market-based priority for capability development	{"priorityLevel": "critical", "rationale": "Fundamental to product differentiation"}
`performanceMetrics`	Market-based metrics for this capability	[{"metricName": "Model accuracy", "currentValue": "87%", "targetValue": "94%"}]

Market-Product/Service Relationship Schema

Property	Description	Example
`relationshipID`	Unique identifier for this relationship	"REL-MKTPROD-001"
`marketID`	ID of the market element	"MKT-ENTSW-001"
`offeringType`	Whether this is a product or service	"product"
`title`	Name of the product or service	"IntelliSuite Analytics Platform"
`positioningType`	Market positioning of offering	"premium"
`marketFit`	How well the offering fits market needs	{"fitLevel": "good", "gaps": ["Limited industry-specific templates"]}
`competitiveComparison`	Comparison with competitive offerings	[{"competitorID": "CP-SFCRM-001", "strengthsAgainst": ["Better data integration"]}]
`marketShare`	Share of this market	{"currentShare": 5.2, "targetShare": 8.0, "growthRate": 1.8}
`differentiationFactors`	Factors that differentiate this offering	[{"factor": "Real-time processing", "importance": "critical", "uniqueness": "highly unique"}]
`marketTrends`	Market trends affecting this offering	[{"trendID": "TREND-AI-001", "impact": "positive"}]
`roadmapAlignment`	How product/service roadmap aligns with market evolution	"Roadmap emphasizes AI integration and industry specialization"
`performanceMetrics`	Market performance metrics for this offering	[{"metricName": "Competitive win rate", "currentValue": "48%", "targetValue": "60%"}]

Schema Evolution Guidance

The Market Domain schema is expected to evolve with emerging practices in strategic planning and competitive intelligence. Future extensions may include:

Enhanced disruption modeling
Ecosystem and platform dynamics
Competitive alliance and partnership modeling
Predictive competitive analytics integration
Digital marketplace dynamics
Market data ethics and governance

Organizations should plan for these evolutions by maintaining clean taxonomies and clear relationship models in their current implementation.

Version	Old Version 11	New Version Current
Changes made by	damian.hickey	damian.hickey
Saved on	Apr 23, 2025	yesterday at 6:18 pm

Content Comparison

Versions Compared

Key

Implementation Guidelines

Getting Started

Best Practices

Common Pitfalls to Avoid

Schema Evolution Guidance

Conclusion

Example Implementation

Example: Enterprise Software Market Analysis

Market Domain Schema

Cross-Domain Relationship Mappings

Market-Strategy Relationship Schema

Market-Capability Relationship Schema

Market-Product/Service Relationship Schema

Conclusion

Example Implementation

Example: Enterprise Software Market Analysis

Market Domain Schema

Cross-Domain Relationship Mappings

Market-Strategy Relationship Schema

Strategic Response Model Integration

Market-Related Rationales Schema

Market-Capability Relationship Schema

Market-Related Strategic Responses Schema

Market-Product/Service Relationship Schema

Market/Competitive Domain Schema Properties

Market Domain Attributes

Competitive Position Element Schema

Market Trend Element Schema

Industry Analysis Element Schema

Market-Strategy Relationship Schema

Market/Competitive Domain Schema Properties

Market Domain Attributes

Competitive Position Element Schema

Market Trend Element Schema

Industry Analysis Element Schema

Market-Product/Service Relationship Schema

Market-Related Rationales Schema

Market-Related Strategic Responses Schema

Market-Strategy Relationship Schema

Market-Capability Relationship Schema

Market-Product/Service Relationship Schema

Schema Evolution Guidance