...
Industry maturity and structural characteristics
Power dynamics and profitability drivers
Disruption potential and entry barriers
Supplier and customer leverage
Regulatory landscape and impact
Implementation Guidelines
Getting Started
Begin by identifying and documenting key market segments
Select a high-priority segment and assess competitive positions
Map major market trends affecting your strategic priorities
Conduct an industry analysis for your primary business
Link these market elements to relevant strategies and capabilities
Best Practices
Ensure market segments have clear boundaries and distinct competitive dynamics
Base competitive positions on objective data and rigorous analysis
Update market trends regularly with new evidence and impact assessments
Connect market elements to strategic decisions and performance metrics
Involve multiple perspectives in market analysis to avoid confirmation bias
Maintain a balance between current competitive analysis and future-oriented trend analysis
Common Pitfalls to Avoid
Creating too many market segments, diluting analytical focus
Basing competitive analysis on assumptions rather than evidence
Failing to connect market analysis to strategic and operational domains
Not updating market models as industry dynamics evolve
Focusing exclusively on direct competitors while missing indirect threats
Overlooking early signals of disruptive market trends
Schema Evolution Guidance
The Market Domain schema is expected to evolve with emerging practices in strategic planning and competitive intelligence. Future extensions may include:
Enhanced disruption modeling
Ecosystem and platform dynamics
Competitive alliance and partnership modeling
Predictive competitive analytics integration
Digital marketplace dynamics
Market data ethics and governance
Organizations should plan for these evolutions by maintaining clean taxonomies and clear relationship models in their current implementation.
Conclusion
The Market Domain extends the Orthogramic Metamodel with a robust framework for modeling and managing market-related aspects of business architecture. By providing structured schemas for market segments, competitive positions, industry analyses, and market trends, it enables organizations to systematically align their capabilities, value streams, products, and strategies with market realities and competitive dynamics.
...
Property | Description | Example |
|---|---|---|
| Unique identifier for this relationship | "REL-MKTPROD-001" |
| ID of the market element | "MKT-ENTSW-001" |
| Whether this is a product or service | "product" |
| Name of the product or service | "IntelliSuite Analytics Platform" |
| Market positioning of offering | "premium" |
| How well the offering fits market needs | {"fitLevel": "good", "gaps": ["Limited industry-specific templates"]} |
| Comparison with competitive offerings | [{"competitorID": "CP-SFCRM-001", "strengthsAgainst": ["Better data integration"]}] |
| Share of this market | {"currentShare": 5.2, "targetShare": 8.0, "growthRate": 1.8} |
| Factors that differentiate this offering | [{"factor": "Real-time processing", "importance": "critical", "uniqueness": "highly unique"}] |
| Market trends affecting this offering | [{"trendID": "TREND-AI-001", "impact": "positive"}] |
| How product/service roadmap aligns with market evolution | "Roadmap emphasizes AI integration and industry specialization" |
| Market performance metrics for this offering | [{"metricName": "Competitive win rate", "currentValue": "48%", "targetValue": "60%"}] |
Schema Evolution Guidance
The Market Domain schema is expected to evolve with emerging practices in strategic planning and competitive intelligence. Future extensions may include:
Enhanced disruption modeling
Ecosystem and platform dynamics
Competitive alliance and partnership modeling
Predictive competitive analytics integration
Digital marketplace dynamics
Market data ethics and governance
Organizations should plan for these evolutions by maintaining clean taxonomies and clear relationship models in their current implementation.