Closing the gap between strategy and operations — for good

For too long, organisations have tolerated the void between high-level strategy and operational execution. This gap—filled with well-meaning frameworks, disconnected initiatives, and shelf-ware—has become one of the most expensive inefficiencies in modern enterprise. It is time to fix it, permanently.

We believe this gap must be closed.
We believe Orthogramic is how.

Built on the open source Orthogramic Metamodel, Orthogramic delivers a practical, complete, and intelligent system that enables real-time strategic alignment from boardroom vision to frontline action.

We reject the paralysis of abstraction

Too many efforts get stuck in theoretical modelling—rich in diagrams, poor in results. Orthogramic is designed for impact. It bridges abstraction and execution so strategic intent flows directly into everyday decisions.

We believe influence is more powerful than enforcement

Real alignment happens when everyone understands the strategy and sees their role in it. Orthogramic enables influence-based alignment, giving leaders the tools to embed strategy in local context and operations—without heavy-handed controls.

We insist on data, not guesswork

Static frameworks can’t keep pace with real-world change. Orthogramic extracts and integrates real-time insights from across the enterprise—transforming business documents and data into living architecture. Leaders can act with clarity, not conjecture.

We choose agility over orthodoxy

Orthogramic is not bound by the rigid pace of traditional frameworks like BIZBOK. It supports dynamic updates, side-by-side comparisons, and organisational agility—without compromising on structure, quality, or traceability.

We embed performance into the architecture

Strategy must be measured to be meaningful. Orthogramic includes Performance as a core domain, linking strategic intent to measurable results in every part of the architecture. This creates a feedback loop for continuous improvement and accountability.

We speak everyone’s language

Business architecture must be accessible to the whole organisation. Orthogramic communicates in a structured, contextual, and user-friendly way, allowing COOs, analysts, product owners, strategists, and domain experts to contribute with clarity.

We put business architecture where it belongs

Business architecture is a business discipline. It belongs in the office of the COO—not buried in IT or tethered to enterprise architecture. When placed within the business, it drives operations, investments, change, and performance from a position of strategic authority.

We model the whole business—not just part of it

Business architecture must not be fixated on capabilities and value streams alone. Orthogramic spans the entire scope of modern business—including Strategy, Policy, Products, Services, Channels, Technology, Finance, Supply Chain, Risk, People, Sustainability, Innovation, and more. It reflects how organisations actually work—not how frameworks wish they did.

We believe business architecture should be energising—even fun

Too many business architects are demoralised. They’re relegated to disconnected projects, their work sidelined, their role misunderstood. We believe business architecture should be inspiring—a way to deeply understand, guide, and evolve the business.

We are outcome-obsessed

We do not build architecture for architecture’s sake. Orthogramic delivers oversight reports, target operating models, strategic response models, and merger plans—all at consultant-grade quality. It is designed to produce results, not just diagrams.

This is our manifesto.

We will no longer accept strategy as a slide deck.
We will no longer tolerate operations that drift from purpose.
We will no longer let architecture be sidelined in IT.
We will model the full business, not fragments of it.

With Orthogramic, we are closing the gap. Not someday—now.