Introduction
Each Product Detail page provides an overview of one organization’s product, detailing its development stages, associated programs, and projects. This ensures that product development is aligned with strategic goals and market needs. It is reached from Business Architecture > Product.
Page description
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Domain | Attribute | Description | Example |
Products | Title | The name or title of the product. | CRM Software |
Products | Description | A detailed explanation of what the product entails. | Software for managing customer relationships and sales processes. |
Products | Purpose | The intended purpose or function of the product within the organization. | To improve customer relationship management and increase sales. |
Products | Owner | The individual or team responsible for the product. | Product Management Team |
Products | Organizational Unit | The organizational unit(s) to which the product is linked. | Sales and Marketing |
Products | Lifecycle Management | Strategies for managing the product from inception to retirement. | Product development, launch, maintenance, and retirement |
Products | Market Competitiveness | Analysis of how the product compares with competitors. | Competitive pricing, feature comparison |
Products | Customer Feedback | Data on customer satisfaction and product performance. | Customer satisfaction surveys, product reviews |
Products | Dependencies | Other products, processes, or systems that the product depends on. | Marketing campaigns, support services |
Products | Related Products | Products that are related or linked to this product. | Sales Management Software, Marketing Automation Tools |
Products | Performance Indicators | Metrics used to measure the success and performance of the product. | Sales revenue, customer satisfaction score |
Products | Risks | Potential risks associated with the product and its lifecycle. | Market competition, technological changes |
Products | Improvement Opportunities | Areas where the product can be enhanced or improved. | Feature updates, enhanced customer support |
Products | Strategic Alignment | How the product aligns with the organization's strategic goals and objectives. | Supports the strategic goal of increasing market share |
Products | Product Feature | A specific functionality or characteristic of a product that provides value to users. | Mobile Payment allows customers to make payments using their mobile devices. |
Products | Service Element | A component of a service offering that contributes to its overall value and effectiveness. | 24/7 Customer Support provides round-the-clock assistance to customers. |
Products | Parent | A high-level policy that provides overarching principles or rules guiding business operations. It covers multiple sub-policies. | Customer Management |
Products | Child | A specific policy that falls under a broader parent policy. It provides detailed rules and guidelines for a specific aspect of business operations. | Customer Onboarding |