Services

Services

Overview

The Services domain represents distinct activities or processes performed to deliver value through ongoing interaction with customers and stakeholders. Services are embedded in the business architecture framework with connections to capabilities, value streams, and stakeholders across the enterprise ecosystem.

The domain emphasizes real-time alignment with business capabilities and processes, with performance metrics directly integrated for continuous evaluation and refinement. It supports collaborative approaches to service management by engaging multiple roles across the organization in service design and delivery, while maintaining focus on customer experience and value creation throughout the service lifecycle.

Schema Version: 2.2
Last Updated: August 2025
License: Creative Commons Attribution-ShareAlike 4.0 (CC BY-SA 4.0)

What is a Service?

A service represents any distinct activity or process performed to deliver value through ongoing interaction with customers, stakeholders, or internal users. Services are characterized by their intangible nature, simultaneous production and consumption, and focus on experiences and outcomes rather than physical goods. In the context of enterprise architecture, services serve as key value delivery mechanisms that connect organizational capabilities with stakeholder needs.

Services are fundamentally about value co-creation - how to design it, deliver it, experience it, and continuously improve it. This applies across all contexts from customer-facing services to internal support functions, from digital platforms to physical service experiences, from standardized offerings to highly personalized interactions.

Core Components

The Services domain includes essential elements that work together to provide comprehensive service management:

  1. Service Features: Specific capabilities, interactions, or characteristics that define what the service does and how it delivers value

  2. Service Journey: Complete customer/user experience from initial contact through service completion and follow-up

  3. Service Delivery: Processes, resources, and touchpoints through which services are provided

  4. Performance Management: Metrics, SLAs, and quality frameworks that ensure service excellence

  5. Stakeholder Engagement: Network of participants involved in service creation, delivery, and consumption

Service Attributes

Attribute

Type

Description

Example

Required

Attribute

Type

Description

Example

Required

title

String

The name or title of the Service

"Rail Freight Transport Service", "Customer Support Portal"

description

String

A detailed explanation of what the Service entails

"End-to-end freight transportation service using the national rail network"

purpose

String

The intended purpose or benefit of the Service

"To provide reliable, cost-effective freight transportation solutions"

owner

String

The individual or team responsible for the Service

"James Wilson, Director of Freight Operations"

orgUnitTitle

String

The Organization unit the Service belongs to

"Freight Operations Division"

 

serviceCategory

Enum

Broad categorization of service type

Customer Service, Support Service, Operational Service, Administrative Service, Digital Service, Professional Service, Infrastructure Service

 

serviceType

Enum

Specific type of service

Transportation, Consulting, Maintenance, Support, Platform, API Service, Analytics, Training, Monitoring, Integration

 

deliveryModel

Enum

How the service is delivered

Self-Service, Assisted Service, Automated Service, On-Demand, Scheduled, Continuous, Hybrid

 

serviceLevel

Enum

Service tier or quality level

Basic, Standard, Premium, Enterprise, Mission Critical

 

serviceLevelAgreements

String

The SLAs associated with the Service

"98% on-time delivery, maximum delay of 2 hours for priority shipments"

 

channels

Array[Enum]

The channels through which the Service is provided

[Online Portal, Mobile App, Phone, In-Person, API, Email, Chat]

 

customerFeedback

String

The methods for collecting and analyzing customer feedback

"Post-delivery satisfaction surveys, annual customer interviews"

 

processFlow

String

The sequence of activities and interactions that comprise Service delivery

"Booking request → Cargo inspection → Loading → Transport → Tracking"

 

customerJourney

String

The touchpoints and experiences throughout Service delivery

"Inquiry → Quote → Contract → Scheduling → Tracking → Delivery"

 

dependencies

String

Other Services, systems, or resources required for Service delivery

"Track maintenance services, locomotive fleet management"

 

stakeholderNetwork

String

The individuals or groups involved in or impacted by Service delivery

"Shippers, receivers, rail network operations team"

 

performanceIndicators

String

Metrics used to measure Service effectiveness and value delivery

"On-time delivery percentage, customer satisfaction score"

 

continuousImprovement

String

Methods for gathering and implementing Service improvements

"Quarterly performance reviews, customer feedback integration"

 

resourceManagement

String

Required resources for consistent Service delivery

"Locomotive allocation system, crew scheduling software"

 

riskManagement

String

Identified risks to Service delivery and mitigation strategies

"Weather contingency plans, security protocols for high-value cargo"

 

strategicAlignment

String

How the Service supports Organization objectives and outcomes

"Supports national freight mobility goals, carbon reduction initiatives"

 

qualityFramework

String

Standards and procedures for ensuring Service quality

"ISO 9001 certified operations, monthly safety inspections"

 

valueStream

String

Mapping of how value flows through the Service delivery process

"Initial customer inquiry → Contract → Service delivery → Invoice"

 

complianceRequirements

Array[Enum]

Regulatory and Policy requirements affecting Service delivery

[Federal Regulations, State Regulations, Industry Standards, Safety Requirements, Environmental Standards, Privacy Regulations]

 

targetAudience

Array[Enum]

Primary users or beneficiaries of the service

[Internal Employees, External Customers, Partners, Vendors, Government, Public]

 

availability

String

Service availability schedule and requirements

"24/7 tracking, business hours customer support, emergency on-call"

 

capacity

String

Service capacity limits and scaling capabilities

"Maximum 500 concurrent shipments, auto-scaling for peak seasons"

 

pricing

String

Pricing structure and cost model

"Per-mile rates, volume discounts, premium service surcharges"

 

competitiveAdvantage

String

What differentiates this service from alternatives

"Real-time tracking with 99.5% accuracy, carbon-neutral options"

 

integrations

String

Systems, platforms, or services this service integrates with

"ERP systems, warehouse management, GPS tracking platforms"

 

automationLevel

Enum

Degree of automation in service delivery

Manual, Semi-Automated, Highly Automated, Fully Automated

 

scalability

String

Service scaling capabilities and constraints

"Horizontally scalable with cloud infrastructure, seasonal capacity planning"

 

lifecycle

Enum

Current stage in service lifecycle

Planning, Development, Launch, Operations, Enhancement, Retirement

 

innovationOpportunities

String

Areas for service innovation and enhancement

"AI-powered route optimization, blockchain-based tracking"

 

sustainability

String

Environmental and sustainability considerations

"Carbon offset programs, electric vehicle integration"

 

accessibility

String

Accessibility features and accommodations

"Multi-language support, disability-friendly interfaces"

 

security

String

Security measures and protocols

"End-to-end encryption, role-based access control"

 

businessModel

Enum

Revenue or value creation model

Fee for Service, Subscription, Usage Based, Freemium, Commission, License, Support Model

 

customerSegments

Array[Enum]

Target customer segments

[Enterprise, SMB, Government, Individual, Partner, Developer]

 

valueProposition

String

Core value delivered to customers

"Reduce transportation costs by 25% while improving delivery reliability"

 

successMetrics

String

Key metrics that define service success

"Customer retention rate, Net Promoter Score, first-call resolution"

 

changeManagement

String

Approach to managing service changes and updates

"Phased rollouts, customer communication, training programs"

 

knowledgeManagement

String

How service knowledge is captured and shared

"Service documentation, best practices database, training materials"

 

serviceFeatures

Array[Object]

Specific features or components of the service

See Service Feature Elements below

 

Enhanced Enumeration Values

Service Category (serviceCategory)

Value

Description

Example

Value

Description

Example

Customer Service

Services directly interfacing with external customers

Customer support, sales assistance, account management

Support Service

Internal or external support and assistance services

Technical support, help desk, maintenance services

Operational Service

Core operational and business process services

Manufacturing, logistics, quality control

Administrative Service

Administrative and business management services

HR services, finance, procurement, legal

Digital Service

Technology-enabled and digital services

Web applications, mobile apps, API services

Professional Service

Expert knowledge and consulting services

Consulting, training, advisory, project management

Infrastructure Service

Foundational technology and facility services

IT infrastructure, facilities management, utilities

Service Type (serviceType)

Value

Description

Example

Value

Description

Example

Transportation

Movement and logistics services

Freight, passenger, delivery, shipping

Consulting

Advisory and expertise services

Strategic consulting, technical advisory, compliance

Maintenance

Upkeep and repair services

Equipment maintenance, facility maintenance, software updates

Support

Assistance and help services

Customer support, technical support, user assistance

Platform

Technology platform services

Software platforms, infrastructure platforms, marketplaces

API Service

Application programming interface services

Data APIs, integration APIs, microservices

Analytics

Data analysis and insight services

Business intelligence, reporting, data science

Training

Education and skill development services

Employee training, customer education, certification

Monitoring

Oversight and tracking services

System monitoring, compliance monitoring, performance tracking

Integration

Connection and interoperability services

System integration, data integration, workflow automation

Delivery Model (deliveryModel)

Value

Description

Example

Value

Description

Example

Self-Service

Customer-initiated and self-managed

Online portals, mobile apps, self-checkout

Assisted Service

Human-assisted service delivery

Guided support, consultation, personal assistance

Automated Service

Technology-driven automated delivery

Chatbots, automated workflows, AI-powered services

On-Demand

Service provided when requested

Ride sharing, food delivery, technical support

Scheduled

Pre-planned service delivery

Maintenance schedules, regular deliveries, appointments

Continuous

Ongoing, always-available service

Monitoring services, SaaS platforms, utility services

Hybrid

Combination of multiple delivery models

Blended human and automated, multi-channel

Service Level (serviceLevel)

Value

Description

Example

Value

Description

Example

Basic

Standard service with essential features

Basic support, standard delivery, core functionality

Standard

Enhanced service with additional features

Priority support, faster delivery, extended features

Premium

High-quality service with premium features

24/7 support, express delivery, advanced features

Enterprise

Comprehensive service for large organizations

Dedicated support, custom SLAs, enterprise features

Mission Critical

Highest priority service for critical needs

Real-time support, guaranteed uptime, disaster recovery

Channels (channels)

Value

Description

Example

Value

Description

Example

Online Portal

Web-based service interface

Customer portals, admin dashboards, service websites

Mobile App

Mobile application interface

iOS/Android apps, progressive web apps

Phone

Telephone-based service delivery

Call centers, phone support, voice services

In-Person

Face-to-face service delivery

Physical locations, field services, on-site support

API

Programmatic service interface

REST APIs, GraphQL, web services

Email

Email-based service delivery

Email support, automated notifications, newsletters

Chat

Real-time messaging interface

Live chat, instant messaging, chatbots

Social Media

Social platform service delivery

Facebook, Twitter, LinkedIn support

Partner Channel

Third-party delivery partners

Resellers, distributors, authorized dealers

Target Audience (targetAudience)

Value

Description

Example

Value

Description

Example

Internal Employees

Organization's own workforce

HR services, IT support, internal tools

External Customers

Paying customers and clients

Customer support, product services, account management

Partners

Business partners and collaborators

Partner portals, joint services, integration support

Vendors

Suppliers and service providers

Vendor management, procurement services, supplier portals

Government

Government agencies and officials

Regulatory reporting, compliance services, public sector

Public

General public and communities

Public transportation, emergency services, information services

Automation Level (automationLevel)

Value

Description

Example

Value

Description

Example

Manual

Primarily human-delivered service

Personal consultation, manual processing, human support

Semi-Automated

Combination of human and automated elements

Automated workflows with human oversight, hybrid support

Highly Automated

Mostly automated with minimal human intervention

AI-powered services, automated processing, exception handling

Fully Automated

Complete automation without human intervention

Fully automated workflows, self-healing systems, lights-out operations

Lifecycle (lifecycle)

Value

Description

Example

Value

Description

Example

Planning

Service conception and planning phase

Requirements gathering, feasibility studies, design planning

Development

Service creation and testing phase

Service development, testing, pilot programs

Launch

Service introduction and rollout

Market launch, initial deployment, customer onboarding

Operations

Steady-state service delivery

Normal operations, ongoing delivery, maintenance

Enhancement

Service improvement and evolution

Feature additions, process improvements, optimization

Retirement

Service discontinuation and migration

Service sunset, customer migration, resource reallocation

Business Model (businessModel)

Value

Description

Example

Value

Description

Example

Fee for Service

Pay-per-use or transaction-based

Consulting hours, per-shipment fees, usage charges

Subscription

Recurring payment model

Monthly/annual subscriptions, service plans

Usage Based

Payment based on consumption

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