Social Change

Purpose

The Social Change domain enables modelling of campaigns, movements, and interventions aimed at addressing systemic injustice, inequality, and exclusion. It provides structured representations of advocacy efforts, union actions, policy challenges, and public mobilisations, linking them to other Orthogramic domains such as Capability, Value Stream, Stakeholder, Strategy, and Policy.

This domain supports campaigners, researchers, consultants, and organisational staff to:

Map advocacy campaigns and union-led industrial actions using capabilities and value streams
Track influence networks and the pathways from protest to policy impact
Analyse institutional structures and power asymmetries
Design strategic interventions that align with social and economic transformation goals
Measure social change outcomes using structured, repeatable metrics

Key concepts

Systemic advocacy: Efforts directed at long-term policy or institutional change
Collective action: Strikes, protests, boycotts, and industrial actions coordinated by groups or unions
Campaign orchestration: Staged or escalated sequences of interventions over time
Impact pathway modelling: Linking action types to policy shifts and social equity outcomes
Measurement frameworks: Evaluating maturity, breadth, impact, and resilience of activism

Attributes

Attribute	Description	Example

Attribute	Description	Example
`title`	Name/title of the social change action or campaign	"Fair Wage Now" Strike Series
`description`	Short summary of the goal and focus	National industrial action targeting minimum wage reform
`socialChangeType`	Type of activity or intervention	Campaign, Protest, Strike, Picket, Boycott, Legal Challenge, Coalition, Research Program
`actionForms`	Specific actions employed	Strike, Protest March, Picket Line, Consumer Boycott
`coordinatingBodies`	Key organisations leading or coordinating the action	National Union of Educators, Housing Rights Watch
`rootCauseFocus`	Systemic problem or injustice being addressed	Structural wage suppression through casualisation
`affectedGroups`	Primary groups impacted by the injustice	Migrant workers, renters, youth labour
`stakeholders`	Structured list of involved or affected actors	[{"name": "Retail Workers Union", "type": "Union", "influenceLevel": "High", "engagementStrategy": "Collective Bargaining"}]
`policyTargets`	Legislation or policy being influenced or challenged	Modern Awards, Industrial Relations Act
`institutionsInvolved`	State or corporate entities engaged or targeted	Fair Work Commission, Department of Labour
`tactics`	Advocacy and action tactics used	[{"tacticType": "Strike", "description": "Coordinated work stoppage", "channel": "Onsite and media"}]
`escalationPlan`	Sequence of increasing pressure or intervention	Ballot → Strike → Legal Action → Mass Picket
`economicImpactScope`	Scale and nature of economic disruption	Supply chain disruption in logistics and delivery sectors
`legalFramework`	Jurisdictional basis for action	Protected industrial action under Fair Work Act 2009
`capabilitiesActivated`	List of related capabilities leveraged	[{"capabilityId": "cap-collective-bargaining", "name": "Collective Bargaining", "levelOfUse": "High"}]
`valueStreamsImpacted`	Value flows disrupted or transformed	Workforce Participation, Wage Distribution
`measurementFramework`	Method for evaluating effectiveness	Collective Action Maturity Model, Social Impact Index
`risks`	Operational or reputational risks	[{"riskType": "Legal", "description": "Injunctions from employer"}]
`performanceIndicators`	KPIs used to measure campaign success	[{"indicatorName": "Wage increase %", "targetValue": "10%", "measurementMethod": "Post-negotiation audit"}]
`improvementOpportunities`	Areas to enhance strategy or inclusiveness	Expand union coalition, increase regional outreach
`strategicAlignment`	Broader goals supported by this action	SDG 8: Decent Work and Economic Growth

Sub-elements

Social change action stage

Element	Description	Example

Element	Description	Example
`stageTitle`	Name/title of the stage	"Mobilisation and Ballot Phase"
`description`	Description of what happens in this phase	Organising members, voting to authorise protected action
`purpose`	Intended outcome of this stage	Build collective power and authorise escalation
`owner`	Lead team or individual coordinating the stage	Industrial Campaign Manager
`channels`	Communication and mobilisation channels used	SMS, email, social media, onsite meetings
`tacticsUsed`	Interventions deployed during this phase	[{"tacticType": "Flyer Distribution", "description": "Digital flyers circulated to all members", "channel": "Email and WhatsApp"}]
`inputs`	Prerequisites and enablers	Grievance documentation, union coverage map
`outputs`	Tangible or intangible results	Ballot result, member pledge signatures
`performanceIndicators`	Metrics of success at this stage	[{"indicatorName": "Voter Turnout", "targetValue": "70%", "measurementMethod": "Ballot system data"}]
`risks`	Stage-specific risks	[{"riskType": "Engagement", "description": "Low member turnout"}]

Relationships to other domains

Relationship	Role	Target Domain	Example

Relationship	Role	Target Domain	Example
Owning Unit	Organisation unit responsible for coordination	`Organization`	"National Industrial Campaign Division"
Triggered Capability	Capability activated or strengthened by campaign	`Capabilities`	"Collective Bargaining Strategy"
Value Stream Impact	Value stream disrupted or supported	`Value Stream`	"Workforce Participation and Wage Fairness"
Stakeholder Affected	Groups participating in or targeted by action	`Stakeholder`	"Retail Workers Union", "Employer Council"
Policy Target	Law or regulation being influenced	`Policy`	"Fair Work Amendment Bill 2023"
Strategic Alignment	Higher-level goals this contributes to	`Strategy`	"Reduce National Wage Disparities"
Initiative Container	Parent initiative or funding body	`Initiatives`	"National Social Equity Reform Program"

Schema reference

Schema file available on GitHub:
https://github.com/Orthogramic/Orthogramic_Metamodel/blob/main/schemas/social-change.json

Usage guidance

When to use

Modelling grassroots or organised social change efforts
Structuring union-led industrial campaigns for traceability and analysis
Linking systemic interventions to business and policy impacts
Embedding justice and equity considerations into enterprise transformation

Best practices

Use this domain in tandem with Capabilities and Value Streams to model actions as systems
Populate Stakeholder and Organisation domains first to provide structural context
Apply performance indicators to assess progress in both tangible and movement-building terms
Relate campaign stages to measurable milestones and governance mechanisms
Use escalation planning to pre-model responses to different negotiation or enforcement outcomes